IESE (España)
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Big Bank Experiments With Artificial Intelligence - Millennials Bank Simulation Overview
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre, IsaacCase SIS-1-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €8.20
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-57-EInformation Technologies, Innovation and ChangeWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Starting at €8.20
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Big Bank Experiments With Artificial Intelligence (Portuguese Version, Brazil)
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203-PBBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €8.20
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BIg Bank experimenta con la inteligencia artificial - Resumen de la simulación
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre, IsaacCase SIS-1Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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Big Bank Experiments With Artificial Intelligence
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyFlorence Smith, CEO of Millennials Bank, was heading towards the board meeting where the directors of Big Bank (owner of Millennials Bank) where going to review the results of the newly created Millennials Bank, a digital branch of the main bank which targets the millennial generation. This initiative also serves as a pilot on how to make the bank a more dynamic entity. However, despite high hopes for change, the new digital bank is so far not me...Starting at €8.20
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Communicating Requirements With User Stories
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-60-EInformation Technologies, Innovation and ChangeIIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively.Starting at €8.20
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Metodologías ágiles y agilidad organizativa
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58Information Technologies, Innovation and ChangeLas organizaciones están experimentando un profundo cambio en la forma en que deben ofrecer valor a sus clientes. Los contextos y condiciones en que se desarrollan y entregan hoy en día las ofertas de valor han ido cambiado de forma drástica a lo largo de las últimas dos décadas, durante las que la tecnología digital ha ido confluyendo con los productos tradicionales hasta integrarse en las vidas cotidianas de los clientes. Aunque los enfoques cl...Starting at €8.20