IESE (España)
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-57-EInformation Technologies, Innovation and ChangeWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Starting at €8.20
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El futuro de las finanzas
Giné, Mireia; Antón, Miguel; Eufinger, Christian; Cowton, ChristopherDossier DOS-38FinanceDiez años después del inicio de la crisis que azotó el sistema financiero mundial, asistimos a la reconfiguración del sector. Descubre las claves para sacar el máximo partido de las finanzas del futuro.Starting at €15.00
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Communicating Requirements With User Stories
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-60-EInformation Technologies, Innovation and ChangeIIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively.Starting at €8.20
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Metodologías ágiles y agilidad organizativa
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58Information Technologies, Innovation and ChangeLas organizaciones están experimentando un profundo cambio en la forma en que deben ofrecer valor a sus clientes. Los contextos y condiciones en que se desarrollan y entregan hoy en día las ofertas de valor han ido cambiado de forma drástica a lo largo de las últimas dos décadas, durante las que la tecnología digital ha ido confluyendo con los productos tradicionales hasta integrarse en las vidas cotidianas de los clientes. Aunque los enfoques cl...Starting at €8.20
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Agile Methodologies and Organizational Agility
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-EInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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En busca del banquero virtuoso
Cowton, ChristopherArticle ART-3202Business Ethics and Corporate Social Responsibility, FinanceA pesar de que algo se ha avanzado en los últimos diez años, los mecanismos introducidos para prevenir otra crisis financiera global olvidan aspectos tan importantes como la cultura corporativa o la conducta individual. Por ejemplo, aún carecemos de una definición consensuada de qué es un buen banco o un buen banquero. Christopher Cowton invita a los profesionales de la banca a revisar sus valores y relaciones con los grupos de interés para encon...Starting at €8.20
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In Search of the Virtuous Banker
Cowton, ChristopherArticle ART-3202-EBusiness Ethics and Corporate Social Responsibility, FinanceDespite some progress over the past 10 years, the controls put in place to prevent another global financial crisis fail to address two key concerns: corporate culture and individual character. There's still a lot of work to be done to define and agree what makes a good bank as well as a good banker. The author, an internationally recognized scholar in business and financial ethics, believes a return to the ancient moral philosophy of virtue ethic...Starting at €8.20
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The Future of Finance
Giné, Mireia; Antón, Miguel; Eufinger, Christian; Cowton, ChristopherDossier DOS-38-EFinanceOn the 25th anniversary of the Center for International Finance, this dossier reflects on the big ideas shaping the future.Starting at €15.00