IESE (España)
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Creating Bold Innovation in Mature Markets
Cooper, Robert G.Article ART-2150-EInnovation and ChangeFor many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet company surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it. To succeed in bigger, bolder innovation, five vectors need ...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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La compraventa mercantil
Sancho, Carlos; Cendoya J. M.Technical Note JN-11FinanceStarting at €8.20
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El derecho y los negocios
Sancho, Carlos; Cendoya J. M.Technical Note JN-1FinanceStarting at €8.20
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Capital social: las acciones
Sancho, Carlos; Cendoya J. M.Technical Note JN-3FinanceStarting at €8.20
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Tributos propios de los municipios. Impuesto sobre bienes inmuebles; impuesto sobre actividades económicas, etc.
Sancho, Carlos; Cendoya J. M.Technical Note JN-22FinanceStarting at €8.20
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Las cuentas anuales. La impugnación de los acuerdos sociales. La emisión de obligaciones.
Sancho, Carlos; Cendoya J. M.Technical Note JN-5FinanceStarting at €8.20
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Disolución y liquidación
Sancho, Carlos; Cendoya J. M.Technical Note JN-7FinanceStarting at €8.20
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La sociedad anónima. Constitución de la S.A.
Sancho, Carlos; Cendoya J. M.Technical Note JN-2FinanceStarting at €8.20
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