IESE (España)
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Stepping Out of the Confines of Finance
Sagnier, Pablo; Baón, LuisArticle ART-2315-EFinance, Leadership and People ManagementThe upheaval in the world of corporate finance brought on by the global financial crisis is transforming the role of the CFO, who is assuming bigger responsibilities to deal with the changes taking place inside and outside of companies. Based on a series of panel discussions held with the heads of finance from large global corporations representing various industries, the authors identify the new profiles and functions that are emerging for the n...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-57-EInformation Technologies, Innovation and ChangeWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Starting at €8.20
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What Will It Take to Repair Finance?
Campa Fernández, José Manuel; Almandoz Rios, John; Giné, Mireia; Ferraro, Fabrizio; Sagnier, Pablo; Baón, LuisDossier DOS-16-ECorporate Governance, Finance, Leadership and People Management, StrategyFinance went too fast and now we have a wreck on our hands. It’s time to fix the brakes and drive responsibly again.Starting at €15.00
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La metamorfosis del CFO
Sagnier, Pablo; Baón, LuisArticle ART-2315Finance, Leadership and People ManagementLa reorganización que viven las finanzas desde la crisis de 2008 afecta también al papel de los CFO, que están ampliando sus responsabilidades. A partir de una serie de reuniones con directores financieros de grandes empresas, los autores dibujan su nuevo perfil y funciones. El director financiero ya no solo participa en las decisiones de gasto, sino que el CEO también busca su consejo y visión, ya que su nivel de comprensión del negocio ha crec...Starting at €8.20
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Communicating Requirements With User Stories
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-60-EInformation Technologies, Innovation and ChangeIIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively.Starting at €8.20
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Metodologías ágiles y agilidad organizativa
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58Information Technologies, Innovation and ChangeLas organizaciones están experimentando un profundo cambio en la forma en que deben ofrecer valor a sus clientes. Los contextos y condiciones en que se desarrollan y entregan hoy en día las ofertas de valor han ido cambiado de forma drástica a lo largo de las últimas dos décadas, durante las que la tecnología digital ha ido confluyendo con los productos tradicionales hasta integrarse en las vidas cotidianas de los clientes. Aunque los enfoques cl...Starting at €8.20
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Agile Methodologies and Organizational Agility
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-EInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Finanzas: vuelve la responsabilidad
Campa Fernández, José Manuel; Almandoz Rios, John; Giné, Mireia; Ferraro, Fabrizio; Sagnier, Pablo; Baón, LuisDossier DOS-16Corporate Governance, Finance, Leadership and People Management, StrategyLas finanzas han corrido demasiado en los últimos años. Es hora de pisar el freno y volver a la conducción responsable.Starting at €15.00