IESE (España)
-
Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
-
Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
-
Grupo Banco Sabadell, 2004: Desarrollo de la identidad gráfica visual corporativa
Hartmann, Vivian; Renart, Lluís G.Case M-1193MarketingEste caso es continuación del anterior, titulado "Grupo Banco Sabadell, 1996", y describe los hechos y dilemas relacionados en general con la expansión del Banco Sabadell entre 1996 y 2004. En particular, plantea el dilema sobre el nombre e identidad gráfica visual corporativa a utilizar tras la compra del Banco Atlántico por parte del Banco Sabadell, presentándose varias posibles opciones.Starting at €8.20
-
Grupo Banco Sabadell, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178MarketingEl caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prest...Starting at €8.20
-
Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
-
Banco Sabadell Group, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178-EMarketingThe case reviews the development of Banco Sabadell's corporate visual identity from the time it was founded in 1881 to 1996, including the new corporate identity implemented in 1991. In 1996, Banco Sabadell management must decide on a new name and visual identity for the newly acquired Banco NatWest España. Proposals are submitted by two renowned graphic designers.Starting at €8.20
-
La identidad visual corporativa
Del Hoyo, Jesús; Hartmann, Vivian; Renart, Lluís G.Technical Note MN-342MarketingPrólogo; 1) Introducción; 2) ¿Por qué tener y gestionar una Identidad Visual Corporativa (IVC). Posibles detonantes de un cambio de IVC. 3) Definición del Proyecto Empresarial; 4) Definición del Proyecto Gráfico/Visual: proceso, elementos y resultados; 5) Evaluación del Proyecto; 6) Implantación y Gestión del Proyecto; Conclusiones, Bibliografía y direcciones de interés en el mundo del diseño.Starting at €8.20
-
ROADLAW Case (B): Manuel Binio, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-19-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €5.74
-
ROADLAW Case (A): Santiago Jover, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-18-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €8.20
-
Voltium, Inc. (Portuguese Version, Brazil)
del Potro, Eloy; Stein Martínez, Guido; Pin Arboledas, José Ramón; Vázquez-Dodero de Bonifaz, Juan CarlosCase BE-173-PBBusiness Ethics and Corporate Social ResponsibilityThe manager at Voltium,a European company that was installing electricity in various parts of an African country, pondered whether it was justifiable to yield to the extortion of a local public official of the Dambo region, just as the company was about to finalize the project for the electrification of the area. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2012 Case Writing ...Starting at €8.20