IESE (España)
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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El papel de la ética en el diagnóstico y la solución de problemas directivos
Calleja, Ricardo; Marín, SergioTechnical Note BEN-137Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementLa presente nota ofrece, de forma resumida, una visión de las tres perspectivas fundamentales que se ponen en juego durante la resolución de conflictos directivos: la descriptiva, la instrumental y la evaluativo-normativa. La ética empresarial revela que estas tres perspectivas se encuentran relacionadas entre sí, es decir, que la actitud que tengamos ante la realidad (perspectiva evaluativa) condiciona el tipo de diagnóstico que podamos hacer d...Starting at €8.20
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Responsible Innovation
Calleja, RicardoTechnical Note BEN-142-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeTechnological changes increasingly have companies in a leading role. A key aspect of managerial responsibility today is the responsibility for technological innovation. It is necessary to consider realistically the expectations that technological changes generate, in order to assess fairly the contributions of innovation, its influence on the configuration of mentalities and lifestyles, and the implications of technological changes for the distri...Starting at €8.20
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What Are Companies Responsible For Whom Should Executives Serve
Calleja, RicardoTechnical Note BEN-143-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People ManagementThis document compares the main existing models on a company's social responsibility, in their descriptive, instrumental and normative aspects, with the intention of giving a rigorous theoretical foundation to an eminently practical problem: whom do executives serve and what should their priority be? To do this, it briefly reviews the shareholder model, models of corporate social responsibility (CSR) and, specifically, the stakeholder model. Fina...Starting at €8.20
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Apple Inc. vs. the White House, or "Those Jobs Aren't Coming Back"
Calleja, Ricardo; Sánchez, BrunoCase BE-205-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyApple has developed a strong identity based on values of creativity, individual expression, emancipation, disruption, etc. Steve Job's successor, Tim Cook, is vocaly advocating for different social causes aligned with those values. However, it is doubtful whether Apple's policies and operations are truly consistent. A number of issues have been raised regarding Apple's tax paying policies, job destruction in the US, or cooperation with national s...Starting at €8.20
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Business Ethics, Step by Step
Calleja, Ricardo; Marín, SergioTechnical Note BEN-138-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementThis technical note is intended to serve as an introductory text to the Business Ethics course taught by Prof. Ricardo Calleja. Based on class discussion, the note presents the various attitudes that often occur among those taking a course on business ethics: distrustful, skeptical, pragmatic, compliant or reformist. Faced with these attitudes, the reader is invited to go one step further and see business ethics not as a burden, a set of demand...Starting at €8.20
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Am I Messing It Up?: Frequent Ethical Issues in Business
Pilkis, Tomas; Calleja, RicardoTechnical Note BEN-144-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementBusiness is a very important element of human societies, contributing with efficient and innovative solutions of human needs, creating and distributing economic value. Moreover, many people work in business in different positions and functions, where they (can) serve the needs of others and society, enter into professional and personal relationships, learn and grow individually. In a word, business is in itself good, an honest profession. Howeve...Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20