Ivey Business School (Canada)
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Chunyu: The First Mover in Chinese M-Health Industry - Teaching Note
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingTeaching Note IVEY-8B19M044-EStrategyTeaching note for product 9B19M044.Starting at €0.00
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Ronds: A Pioneer in a Blue Ocean (A)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A011-EEntrepreneurship, Marketing, StrategyRonds Science & Technology Incorporated Company (Ronds) was a leading smart solutions provider in China’s machine condition monitoring market. Since its establishment, 10 years earlier, the high-tech company’s monitoring and diagnostic solutions have been implemented across various industries, with the strongest foothold in the wind energy industry. However, the co-founder and chairman of Ronds observed that most Chinese industrial enterprises we...Starting at €8.20
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Ronds: A Pioneer in a Blue Ocean (B)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A012-EMarketingSupplement for product 9B20A012.Starting at €5.74
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Rougir Cosmetics International: Production Optimization
Owen P. Hall; Kenneth KoExercise IVEY-9B17D013-EEntrepreneurship, Service and Operations ManagementRougir Cosmetics International (RCI), founded in 2010 and with headquarters in California, experienced double-digit growth for several years. At a board meeting in June 2016, RCI’s chief executive officer (CEO) announced a large new order that represented a major opportunity to further expand into the ever-growing home shopping cosmetic business sector. However, the firm did not have the capacity to meet this transaction along with its normal bus...Starting at €8.20
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Avalanche Corporation: Integrating Bayesian Analysis into the Production Decision-making Process
Owen P. Hall; Kenneth KoCase IVEY-9B11D006-EService and Operations ManagementThe director of operations at Avalanche Corporation was faced with some major decisions. The firm was experiencing considerable difficulties in matching supply with demand. As a result, the company was overproducing and had to sell the excess at a loss. At a recent board meeting, the vice president of marketing reported on a new snowboard product, the Avalanche Racer. She presented her rationale for introducing a new ski product at this time by h...Starting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study
Owen Hall, Jr.; Kenneth KoCase IVEY-9B18D015-EEntrepreneurship, Service and Operations ManagementIn 2017, Equuleus Car Sharing Inc. (ECS) was a relatively new player in the rental car industry, with annual revenues approaching US$100 million. ECS had experienced significant growth since its founding in 2014 due to its focus on low prices and a mix of high-demand vehicle types–specifically, minivans, sport utility vehicles, sedans, and economy cars. ECS management wished to examine the opportunity to purchase new vehicles through financing ve...Starting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study - Teaching Note
Owen Hall, Jr.; Kenneth KoTeaching Note IVEY-8B18D015-EEntrepreneurship, Service and Operations ManagementTeaching Note for product 9B18D015.Starting at €0.00
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Chunyu: The First Mover in Chinese M-Health Industry
Jingui Xie; Haji Suleman Ali; Feiyan Jia; Muhammad Adnan Zahid Chudhery; Bin DingCase IVEY-9B19M044-EEntrepreneurship, StrategyChunyu Yisheng (Chunyu) was the largest mobile health (m-health) application in China. Since its creation in July 2011, the application had focused on providing online medical information and consultations with professional doctors. Chunyu's business model was based on free and premium online health care services. In the first three years, Chunyu gained more experience than profits. The primary concern for the founder and chief executive officer ...Starting at €8.20
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Ronds: A Pioneer in a Blue Ocean (A) and (B) - Teaching Note
Doreen Kum; Qizhang Liu; Bin DingTeaching Note IVEY-8B20A011-EMarketingTeaching note for products 9B20A011 and 9B20A012.Starting at €0.00
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Rougir Cosmetics International: Production Optimization - Teaching Note
Owen P. Hall; Kenneth KoTeaching Note IVEY-8B17D013-EService and Operations ManagementTeaching note for product 9B17D013.Starting at €0.00