Darden University of Virginia (USA)
-
Bryanboy (A)
Belmi, Peter; Yemen, GerryCase DARDEN-OB-1095-ELeadership and People ManagementWho doesn’t want the ability to wield influence, and build or possess some sort of power? This case describes the ascent of a blogger at the top of the list of the most influential luxury fashion writers worldwide. He had made his way to front-row seats at fashion events, created a signature pose, garnered the attention of those who mattered in the high-end fashion business, lived lavishly, and was deemed a de facto representative of the Philippi...Starting at €8.20
-
Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
-
Leading with Vulnerability
Belmi, Peter; Thomas-Hunt, Melissa C.Exercise DARDEN-OB-1398Leadership and People ManagementThis exercise helps students practice bringing vulnerability, compassion, and curiosity to a discussion. Over two rounds, groups of students are asked to both answer questions about themselves and listen as others answer, sharing in an environment of confidentiality and care.Starting at €8.20
-
Nok Anulomsombut and the Thai Online Gaming Challenge (A)
Bourgeois, L. J. III; Namasondhi, Kanokrat; Yoon, BryanCase DARDEN-S-0326-EStrategyManeerut "Nok" Anulomsombut has just been appointed COO of Garena Thailand (Garena), a fast-growing online gaming company. When damaging rumors about one of the company's applications begin spreading among Garena's Thai customer base, Nok is solely responsible for resolving the ensuing crisis. Though the rumors are unfounded, they threaten to undermine Garena's relationship with its critical partners, permanently damage its reputation...Starting at €8.20
-
Nok Anulomsombut and the Thai Online Gaming Challenge (B)
Bourgeois, L. J. III; Namasondhi, Kanokrat; Yoon, BryanCase DARDEN-S-0327-EStrategyThis case, a follow-up to "Nok Anulomsombut and the Thai Online Gaming Challenge (A)" (UVA-S-0326), revisits Maneerut "Nok" Anulomsombut, an accomplished and admired business leader in Thailand. Nok reflects on how she handled the urgent crisis at her youStarting at €5.74
-
Acting and Speaking with Power: Oliver North and Donald Kennedy - Teaching Note
Belmi, Peter; Yemen, GerryTeaching Note DARDEN-OB-1337TN-ELeadership and People ManagementTeaching Note for product OB-1337Starting at €0.00
-
The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
-
Steve Maiden (C): A Hedge Fund Manager Writes a New Life
Adams, Gabrielle; Belmi, Peter; Sesia, AldoCase DARDEN-OB-1439-ELeadership and People ManagementIn mid-2008, hedge fund manager Steve Maiden was riding high. The self-assured Maiden had launched his own fund in late 2006 and it was substantially outperforming the market. Investors wanted in, and Maiden's personal wealth exceeded even his own lofty expectations. But then things began to fall apart. The global financial crisis hit and several of Maiden's large investments were imploding. His efforts to capture some value hinged on reaching an...Starting at €5.74
-
Steve Maiden (A), (B), and (C) -Teaching note
Adams, Gabrielle; Belmi, Peter; Sesia, AldoTeaching Note DARDEN-OB-1437TN-ELeadership and People ManagementTeaching note for the product OB-1437Starting at €0.00
-
The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20