INSEAD (France)
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First Direct Branchless Banking (Portuguese Version)
Larréché, J. C.; Lovelock, C. H.Case INSEAD-4660PT-PPAccounting and ControlDespite similar initiatives by major international banks, First Direct has become the model of telephone banking worldwide. The case describes the history of First Direct and the various components that are part of its operations, particularly with regard to the central issue of distance marketing relationships.Starting at €8.20
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Banco do Brasil: From Brazil to the World? (Portuguese Version)
Conti, Claudio; Monteiro, L. FelipeCase INSEAD-6072PT-PPBanco do Brasil, the leading Brazilian bank and one of its most established institutions, has a number of growth options. After a long but timid internationalization trajectory, it foresees various foreign expansion opportunities based on Brazil's accelerating economy and international visibility. These economic and social improvements also open up tempting domestic opportunities.Starting at €8.20