Darden University of Virginia (USA)
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POSCO, FINEX, and Technology Sharing
Mead, Jenny; Sisodia, Rajendra; Freeman, R. Edward; Krehmeyer, DeanCase DARDEN-E-0395-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. Determined to find a greener and more cost-efficient alternative technology for steelmaking, POSCO decided to develop a new technology. Called FINEX, this technology significantly lowered operating costs, cut emissions, and, by eliminating the need for sinter and coking plants,...Starting at €8.20
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POSCO and Quick Six Sigma
Mead, Jenny; Sisodia, Rajendra; Freeman, R. Edward; Krehmeyer, DeanCase DARDEN-E-0396-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. Along with other steelmaking companies, it faced the dilemma of the excessive waste inherent in its industry. In 2005, POSCO had initiated QSS (Quick Six Sigma or Quick and Smart Solution), which was extremely successful and had continuously contributed to waste reduction. Havi...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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Experimentation Caselets
Anik, Lalin; Hauser, RyanCase DARDEN-M-0951-EMarketingThis is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and long-term strategic decisions. Specifically, this document presents four different business problems that could be resolved with proper experimentation techniques. The decisions range from the initial evaluation of whether an experiment is needed to h...Starting at €8.20
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A General Theory of Coolness
Anik, Lalin; Miles, Johnny; Hauser, RyanTechnical Note DARDEN-M-0953-EMarketingCoolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as “cool,” few have a clear idea of how to get there. In this technical note, we present a general framework for coolness that can be used by consumers and managers alike to better understand how to create an air of cool around themselves, their brand, or their products. Our framework rests on four traits: autonomy, authenticity...Starting at €8.20
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POSCO and "Thanks Sharing"
Mead, Jenny; Krehmeyer, Dean; Sisodia, Rajendra; Freeman, R. EdwardCase DARDEN-E-0397-EBusiness Ethics and Corporate Social ResponsibilityPOSCO was a South Korean company that manufactured and sold products such as hot-rolled and cold-rolled steel, stainless steel plates, wire rods, and silicon steel sheets. POSCO management had worked hard since 2011 to infuse the company with the tenets of conscious capitalism and to make the company a "Firm of Endearment." Consequently, it came as an unhappy surprise when the New Economics Foundation (NEF) ranked South Korea 68th out of 143 coun...Starting at €8.20