Darden University of Virginia (USA)
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Introduction to Optimization Models
Carraway, Robert L.Technical Note DARDEN-QA-0682-EDecision AnalysisWe refer to a model that uses mathematical programming to find an optimal quantity as an optimization model. Thus, an optimization model differs from an evaluation model in that it goes beyond simply evaluating the consequences of proposed alternatives: It actually identifies the “optimal” alternative. How does an optimization model accomplish this impressive task? In this age of readily available computing power and ever more user-friendly softw...Starting at €8.20
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Analyzing Uncertainty: Probability Distributions and Simulation
Carraway, Robert L.Technical Note DARDEN-QA-0660-EDecision AnalysisThis note introduces simulation as a tool to analyze uncertainty in business decisions. It first observes the limitations of single point or simple range estimates of key uncertainties, thereby motivating the need to create a risk profile for any alternative that characterizes the full range of possible outcomes and their relative likelihoods. A simple example involving both a discrete and a continuous (triangle) distribution is used. The note is...Starting at €8.20
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Jaikumar Textiles, Ltd. (B): The Nylon Division
Carraway, Robert L.Case DARDEN-QA-0391-EDecision AnalysisIn this case, a second constraining resource is introduced to the decision environment of the A case (UVA-QA-0364), making linear programming appropriate and useful. Because there are two decision variables, the problem can be solved graphically. A set of memoranda to the decision maker in the case motivates discussion of a shadow price and its associated range.Starting at €5.74
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Dow Chemical U.S.A.: Capacity Expansion
Carraway, Robert L.Case DARDEN-QA-0411-EDecision AnalysisDow Chemical U.S.A. is faced with the decision of where to locate a new chemical reactor. Three current plants sites are being considered. Economic planner John Lewis has been charged with analyzing the impact of the reactor location on distribution costs. Though not suggested in the case, it is possible to construct a linear programming model to assist him in his analysis.Starting at €8.20
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The Mathematics of Optimization
Carraway, Robert L.Technical Note DARDEN-QA-0683-EDecision AnalysisIn “Introduction to Optimization Models” (UVA-QA-0682), we explored the basics of using optimization models, or mathematical programming. In this technical note, we turn our attention to the mathematics underlying optimization. While not essential, a deeper understanding of the math can help you become a significantly more effective and efficient user of optimization models. It is well worth the investment if you anticipate using optimization on ...Starting at €8.20
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Introduction to Analytical Probability Distributions
Carraway, Robert L.; Jenkins, RobertTechnical Note DARDEN-QA-0690-EDecision AnalysisThis technical note provides a mostly nontechnical introduction to analytical probability distributions. The distributions covered are: uniform, triangular, normal, Poisson, exponential, lognormal, and binomial.Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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Flex Technology
Grushka-Cockayne, Yael; Carraway, Robert L.; Sorenson, TravisCase DARDEN-QA-0811-EDecision AnalysisAfter years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash-$1 million by his reckoning-needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key player...Starting at €8.20
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Experimentation Caselets
Anik, Lalin; Hauser, RyanCase DARDEN-M-0951-EMarketingThis is a collection of four caselets that aim to provide a rich discussion around why experimentation in business is important and how it can be properly designed to improve short-term tactical and long-term strategic decisions. Specifically, this document presents four different business problems that could be resolved with proper experimentation techniques. The decisions range from the initial evaluation of whether an experiment is needed to h...Starting at €8.20
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A General Theory of Coolness
Anik, Lalin; Miles, Johnny; Hauser, RyanTechnical Note DARDEN-M-0953-EMarketingCoolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as “cool,” few have a clear idea of how to get there. In this technical note, we present a general framework for coolness that can be used by consumers and managers alike to better understand how to create an air of cool around themselves, their brand, or their products. Our framework rests on four traits: autonomy, authenticity...Starting at €8.20