Darden University of Virginia (USA)
-
Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
-
Actions Speak Louder Than Words: What to Do to Address Racial Disparities?
Riefberg, VivianCase DARDEN-OB-1323Leadership and People ManagementIn mid-June 2021, prominent attorney Jane Goldman, who lived and practiced in Danbury, Connecticut, was asked if she might be interested in getting more involved with the local hospital, possibly even serving on its board. She had been raised in Danbury; she was active with the local hospice, Catholic Charities; and she considered herself a progressive, thoughtful person. Although she had no background in health care, she was considering it. Da...Starting at €8.20
-
Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00
-
Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, GerryCase DARDEN-OB-1384Leadership and People ManagementThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Starting at €5.74
-
Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
-
Save the Children (A)
Riefberg, Vivian; Yemen, GerryCase DARDEN-OB-1383Leadership and People ManagementThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Starting at €8.20