Darden University of Virginia (USA)
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoTeaching Note DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Starting at €0.00
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeTeaching Note DARDEN-M-0987TN-EAccounting and ControlTeaching Note for product M-0987Starting at €0.00
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCase DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Starting at €8.20
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030-EMarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as well as traditional established companies going through a digital transformation process, such as Globo, one of Brazil’s largest media conglomerates. After two years of growth between 2019 and 2021...Starting at €8.20
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCase DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellStarting at €8.20