Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Investing in Sponsor-Backed IPOs: The Case of Hertz
Chaplinsky, Susan; Marston, Felicia C.; Pozzi, MichaelCase DARDEN-F-1561-EFinanceThis case and its companion, UVA-F-1560, were awarded the 2012 Wachovia Award for Excellence in Teaching Materials - Innovative Case. In November 2006, Alec Berg, a successful hedge fund manager, must decide whether to invest in the initial public offering (IPO) of the Hertz Corporation. The IPO followed a leveraged buyout (LBO) of Hertz that was completed in December 2005 by three prominent private equity firms that had combined to purchase Hert...Starting at €8.20
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Effective “Estée-te” Tax Planning through Financial Engineering: Estée Lauder Companies, Inc.
Frank, Mary Margaret; Pozzi, MichaelCase DARDEN-C-2261-EThis case examines the creative strategies that the Lauder family used to monetize its position in Estée Lauder Companies, Inc., in the 1990s while deferring its tax liability on the appreciated position. Strategies included the use of the company's IPO to engage in a short-against-the-box transaction and the issuance of hybrid securities known as TRACES. The case allows students to consider a variety of monetization strategies and the tax and no...Starting at €8.20
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Oracle Corporation’s Acquisition of Siebel Systems, Inc.: The Battle of Two Silicon Valley Titans Comes to an End
Frank, Mary Margaret; Pozzi, MichaelCase DARDEN-C-2271-EAccounting and ControlIn September 2005, after years of bitter competition, Siebel Systems Inc. finally agreed to be acquired by Oracle Corporation. The two companies preferred different forms of consideration as payment for Siebel Systems and used a deal structure known as a "double dummy" to satisfy both parties. The case requires students to examine how the unique deal structure meets the tax and non-tax preferences of the corporations and their shareholders.Starting at €8.20