Darden University of Virginia (USA)
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Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20
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Managed Document Services at Xerox: Handle with Care - Teaching Note
Isabella, Lynn A.; Calandra, TroyTeaching Note DARDEN-OB-1321TNLeadership and People ManagementTeaching note for product OB-1321Starting at €0.00
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyTeaching Note DARDEN-OB-1308TN-ELeadership and People ManagementTeaching Note for product OB-1308Starting at €0.00
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Amazon’s HQ2 in Arlington: New Digs, New Strategy? - Teaching Note
Lenox, Michael; Calandra, TroyTeaching Note DARDEN-S-0323TN-EStrategyTeaching note for product S-0323Starting at €0.00
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UPS and Corporate Sustainability: Proactively Managing Risk
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0213-EKnowledge and CommunicationThis case traces UPS's first corporate sustainability report (CSR), "Operating in Unison," from its origins up to its publication in 2006. It is based on interviews with managers who championed and shaped the report internally. UPS took its CSR quite seriously, basing its reporting and goals on the more stringent Global Reporting Indices (GRIs) as opposed to merely complying with U.S. regulations. Soon after going public, UPS was significantly ex...Starting at €8.20