Darden University of Virginia (USA)
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The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo; Boccia, MurilloCase DARDEN-M-1022-EMarketingBetween 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty group. Along with its traditional door-to-door operation, NStarting at €5.74
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Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0351StrategyThis case describes the growth of the Asian ports industry between 2015 and 2020 and the impact of escalating US-China trade tensions and rising Chinese direct investments on regional port competition. Throughout the 2000s, the volume of Asian shipping steadily increased on the back of an expanding Chinese economy. The case focuses on how the Chinese Belt and Road Initiative and new Chinese-funded mega-ports like the Malacca Gateway Port would af...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0156-EStrategyThis case is appropriate for strategy courses and courses that focus on competitive dynamics. It follows FedEx from when it was the only international express freight delivery company with direct flights into such key Chinese cities as Shanghai, Beijing, and Shenzhen and had a virtual monopoly over South China’s international express delivery market up to the competitive events that had taken some of the shine off FedEx operations in China. Leade...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Starting at €0.00
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Developing a Personal Strategy: The Alumni Reunion
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0355StrategyThis case describes the thoughts and reflections of five MBA alumni on their way back to their alma mater for a 20-year reunion event. As invited speakers, they will advise the upcoming graduating class on what to expect after graduation. The case provides a brief background on the career trajectories and family circumstances of each of the five protagonists as well as their personal reflections on their accomplishments and their regrets. The cas...Starting at €8.20
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Developing a Personal Strategy: The Alumni Reunion - Teaching Note
Chen, Ming-Jer; Leong, Jin; Rochanakit, Chawit; Dettman, MattTeaching Note DARDEN-S-0355TNStrategyTeaching note for product S-0355Starting at €0.00
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Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait (TN)
Chen, Ming-Jer; Leong, JinTeaching Note DARDEN-S-0351TNStrategyTeaching note for product S-0351Starting at €0.00