Darden University of Virginia (USA)
- Technical Note
Linking Products and Consumers: The Consumer Benefit Ladder Approach
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0750-EPublished: Sep 19, 2008Format: pdfPages: 6Language: English - Case
Wal-Mart Sustainability Through Lightbulbs: Flickering Out?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0801-EPublished: Feb 20, 2012Reviewed: Jun 25, 2014Format: pdfPages: 14Language: English - Case
Wheaties: Reinvigorating an Iconic Brand (C)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0830-EPublished: Nov 9, 2012Reviewed: Jan 4, 2016Format: pdfPages: 5Language: English - Case
PLBsearch: Growing with LinkedIn
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0858-EPublished: May 11, 2013Reviewed: Feb 18, 2015Format: pdfPages: 10Language: English - Case
Makeup Shake-Up: The Challenge of Multichannel Marketing
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0865-EPublished: Feb 17, 2014Reviewed: May 20, 2014Format: pdfPages: 27Language: English - Exercise
Your Professional Brand: Creating a Brand Essence Statement for Your Internship
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0881-EPublished: Oct 19, 2015Reviewed: Aug 13, 2018Format: pdfPages: 3Language: English - Teaching Note
A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0894TN-EPublished: Oct 20, 2015Reviewed: Aug 22, 2018Format: pdfPages: 4Language: English