Darden University of Virginia (USA)
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Diogenes-FG: Heralding Responsible Innovation in Fiduciary Services for Retirement and Nonprofit Trustees - Teaching Note
Mulloth, Bala; Patterson, Robert; Whitworth, JohnTeaching Note DARDEN-ENT-0221TN-EEntrepreneurshipTeaching note for product ENT-0221Starting at €0.00
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Focused Ultrasound Foundation: Paving the Way for Responsible Innovation and Social Entrepreneurship in Health Care Services
Mulloth, Bala; Foley, JessicaCase DARDEN-ENT-0212-EEntrepreneurshipFocused ultrasound (FUS) technology is an early stage, noninvasive therapeutic technology with the potential to transform the treatment of many medical disorders by using ultrasonic energy to target tissue deep in the body without incisions or radiation. The technology had the potential to improve outcomes and decrease costs by serving as an alternative or complement to surgery, radiation therapy, drug delivery, and immunotherapy.Starting at €8.20
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The University of Virginia Pay-for-Success Lab: Jump-Starting University-Based Pay-for-Success Research Labs
Mulloth, Bala; Rumi, StefanoCase DARDEN-ENT-0222-EEntrepreneurshipThis case study gives an overview of the creation of the Pay-for-Success (PFS) Lab at the University of Virginia (UVA). It promotes discussion of how other university institutions can scale up their own research labs with a limited budget, and also introduces students to the PFS concept and the role university research institutions can play in the social impact process. It highlights the key opportunities and challenges of launching such research...Starting at €8.20
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iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games
Mulloth, Bala; Rivers, Susan E.Case DARDEN-ENT-0223-EEntrepreneurshipThis case aims to study the growth, evolution, and social innovation of iThrive Games, a socially minded initiative that aims to create meaningful opportunities using technology for teens to enhance the knowledge, mindsets, and skills they need to thrive through development and across the continuum of mental disorder to wellness. iThrive’s focus has been on creating “meaningful games” - that is, games that promote health and well-being of teen pl...Starting at €8.20
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iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games - Teaching Note
Mulloth, Bala; Rivers, Susan E.Teaching Note DARDEN-ENT-0223TN-EEntrepreneurshipTeaching note for product ENT-0223Starting at €0.00
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GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, LauraCase DARDEN-M-0938-EMarketingNonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time high, nonprofits are looking to increase the lifetime value of their donors. This case presents a new means by which nonprofits can induce donors to give today and commit to giving in the future. The positive results of a low-cost, high-yield experimen...Starting at €8.20
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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From Heineken with Love: James Bond Product Promotion
Anik, Lalin; Miles, JohnnyCase DARDEN-M-0952-EMarketingThe producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the producer...Starting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00