Darden University of Virginia (USA)
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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCase DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Starting at €8.20
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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Business Process Mapping: Prospective Student Visits to the Darden School
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1445-EService and Operations ManagementAppropriate for courses in operations management and process improvement. Hundreds of prospective students visit the Darden Graduate School of Business Administration throughout the academic year to interview for admission and gain a better understanding of the Darden educational experience. In anticipation of these visits, the Darden Admissions Office coordinates a typical schedule of events with the first-year (FY) and second-year (SY) student ...Starting at €8.20
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Starbucks Corp.: Clouds in Your Coffee
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1328-EService and Operations ManagementThis case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the "Starbucks Experience." As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.Starting at €8.20
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The Toyota Production System: “The Scent of the Cornered Ferret”
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1333-EService and Operations ManagementThis case provides a history of Toyota and describes the famed Toyota Production System (TPS). It follows the company from its founding, in 1933, up to 2007. The case can be used to introduce TPS as well as to discuss the factors necessary to sustain a corporate strategy through long periods of international growth.Starting at €8.20
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Six Sigma: A Basic Overview
Landel, Robert D.; Zimmerman, AlanTechnical Note DARDEN-OM-1339-EService and Operations ManagementIn the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a single, universally accepted definition. The purpose of this note is to provide a basic overview of Six Sigma by explaining its underlying principles and most commonly utilized methods while providing a brief review of its history. Finally, this note pro...Starting at €8.20
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We Can Hear You Now (B): Voice of the Customer Project at Crutchfield Corp.
Landel, Robert D.; Taylor, Laure; Zimmerman, AlanCase DARDEN-OM-1343-EService and Operations ManagementAppropriate for marketing and operations management courses. The director of customer service in an electronics catalog business has asked a Six Sigma Black Belt for assistance in evaluating several ideas to effectively obtain and analyze feedback from users of its customer service department. Students are asked to evaluate the design and findings from a previously run project focused on sales agent performance and then to recommend a Six Sigma p...Starting at €5.74
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Business Process Mapping
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1423-EService and Operations ManagementAppropriate for courses in operations management and process improvement. This technical note explains how to utilize process maps as tools to show workflow steps, clarify process expectations and responsibilities, and see possibilities for eliminating waste and redundancy. The note details when to use basic process mapping tools, why they work, and how to apply them. The note presents four types: Process Flowchart Map, Swim Lane Flowchart Map, S...Starting at €8.20
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Business Process Mapping: The Darden School Mailroom
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1444-EService and Operations ManagementThe Darden School mailroom and the activities of its manager are analyzed using process mapping and waste identification tools. The note illustrates how one can observe and analyze a process for which opportunities to create process maps, evaluate waste and savings potential, and create stakeholder buy-in for improvements are identified. Lean tools discussed include process flowcharts, SIPOC, seven waste analyses, and stakeholder engagement. Stud...Starting at €8.20
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Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1325-EService and Operations ManagementThis case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.Starting at €8.20