Darden University of Virginia (USA)
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Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20
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UPS and Corporate Sustainability: Proactively Managing Risk
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0213-EKnowledge and CommunicationThis case traces UPS's first corporate sustainability report (CSR), "Operating in Unison," from its origins up to its publication in 2006. It is based on interviews with managers who championed and shaped the report internally. UPS took its CSR quite seriously, basing its reporting and goals on the more stringent Global Reporting Indices (GRIs) as opposed to merely complying with U.S. regulations. Soon after going public, UPS was significantly ex...Starting at €8.20
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Bizzy Coffee
Schill, Michael J.; Bethea, BlakeCase DARDEN-F-2047-EFinanceThis case explores the common cash-flow challenges that start-up businesses face as they straddle the conflicting objectives of business growth and cash preservation. In August 2022, Alex French, the CEO and cofounder of Bizzy Coffee (Bizzy), an emerging business in the rapidly growing cold-brew coffee market, prepares for a meeting with potential investors. His preparation requires a diagnosis of why Bizzy is burning so much cash, a proposal for...Starting at €8.20
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Bizzy Coffee - Teaching note
Schill, Michael J.; Bethea, BlakeTeaching Note DARDEN-F-2047TN-EFinanceTeaching note for product F-2047Starting at €0.00