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HBSP (USA)
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Bulb 2017: Launch
Wells, John R.; Weinstock, BenjaminCase HBS-719441-EStrategyRapid Growth" (719-442). It describes the launch of Bulb, a renewable energy supplier entering the highly competitive UK market in August 2015. By the end of March 2017, Bulb had grown to supply 29,311 properties, well ahead of its Launch Plan of 23,166 and beyond the point of breakeven. It had been a slow start, and growth had been volatile, reaching a rate of over 3,000 new members per week at one point, putting severe strains on service level...Starting at €8.20
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Celata Bioinnovations
Wells, John R.; Weinstock, BenjaminCase HBS-720427-EIn December 2019, Jon Hu (Harvard Business School MBA, 2019) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process. Celata's platform used novel data types and a unique data integration process to generate hypotheses about proteins that were involved in the formation and progre...Starting at €8.20
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The Indian Premier League, 2020
Wells, John R.; Weinstock, BenjaminCase HBS-721362-EStrategySince its founding in 2008, the Indian Premier League (IPL), India's eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital viewers, and the total IPL ecosystem was estimated to be worth $6.8 billion. Key to the IPL's success was its league structure, which shared central revenues with its eight perman...Starting at €8.20
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Rechargeable Batteries, 2017: Gigafactory Wars in the Offing
Wells, John R.; Weinstock, BenjaminCase HBS-720371-EStrategyIn 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by the adoption of electric cars and buses. Moreover, the falling cost of batteries was sparking interest in another potential huge market-the electrical utility sector. Batteries cou...Starting at €8.20
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Bulb 2015: Foundation
Wells, John R.; Weinstock, BenjaminCase HBS-719440-EStrategyRapid Growth" (719-442). It describes the foundation of Bulb, a renewable energy supplier entering the highly competitive UK market in August 2015. Founders Hayden Wood and Amit Gudka were hoping to capitalize on the hundreds of thousands of customers switching their energy provider each month, by promising excellent customer service, a simple, low-price tariff, 100%-renewable electricity, and services to reduce energy consumption. At the time t...Starting at €8.20
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pymetrics: Early Days
Wells, John R.; Weinstock, BenjaminCase HBS-720374-EKnowledge and CommunicationIn 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world problems. To this end, her team at pymetrics had adapted a set of robust neuroscience-based computer exercises designed to measure a number of elements of brain functionality and app...Starting at €8.20
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pymetrics: International Expansion
Wells, John R.; Weinstock, BenjaminCase HBS-720376-EKnowledge and CommunicationIn August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including Unilever, Hyatt, and Accenture. Clients were seeing real impact, including time and cost reductions-75% reduction in time-to-hire and 25% reduction in recruiting costs, as well as signific...Starting at €8.20
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Acelerex
Wells, John R.; Weinstock, BenjaminCase HBS-720360-EStrategyIn early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company's first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids as battery storage was introduced and more renewable energy was integrated into the systems. These changes opened up opportunities for a whole range of software and support service...Starting at €8.20
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State of Charge: The Massachusetts Energy Storage Initiative
Wells, John R.; Weinstock, BenjaminCase HBS-719448-EStrategyIn early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make to electricity generation and distribution in the Commonwealth of Massachusetts. The study was the first major output from the $10 million Energy Storage Initiative (ESI) launched by...Starting at €8.20
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Salary Finance
Wells, John R.; Weinstock, BenjaminCase HBS-720355-EStrategyIn April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company's value proposition was quite siStarting at €8.20