Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Cardinal Foods: Sweet Sourcing
Weiss; Elliott N.; Parmar; Bidhan L.; Mead; JennyCase DARDEN-OM-1591-EService and Operations ManagementAs part of a biennial supplier review; Jennifer Schramm; a purchasing manager in the cocoa and chocolate division at Cardinal Foods; had been considering several different cocoa cooperatives. She wanted to (1) source high-quality cocoa in the proper particle sizes; (2) source cocoa from environmentally and socially conscious producers; (3) keep the cost of cocoa sourcing as low as possible; and (4) not increase any reputational risks to the compa...Starting at €8.20
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Leading with an Enterprise Perspective: The 9 Cs Model
Weiss; Elliott N.; Yemen; Gerry; Maiden; Stephen E.Technical Note DARDEN-OM-1601-EService and Operations ManagementWhile managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise; true success comes only from taking a complete enterprise perspective. Organizations must focus on global; not local; optimization across all functional areas; not just one. In this note; we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. This note pre...Starting at €8.20
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East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts
Larson, Andrea; York, JeffCase DARDEN-ENT-0093-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase describes the creative and innovative ways sustainability goals were integrated into a development project called Northstar Tahoe, creating a model for real estate and ski resort design to protect community and environmental interests while contributing to the company's...Starting at €8.20
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Coastwide Labs: Product and Strategy Redesign in Commerical Cleaning Products
Larson, Andrea; York, JeffCase DARDEN-ENT-0096-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. The Coastwide Labs minicase traces the development of a successful sustainability strategy implemented by an industrial and commercial cleaning products company.Starting at €8.20
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Nike: Moving Down the Sustainability Track Through Chemical Substitution and Waste Reduction
Larson, Andrea; York, JeffCase DARDEN-ENT-0098-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase discusses the formation and implementation of Nike's sustainability strategy in the 1990s through 2006 including changes to product designs and supply chain policies.Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20