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- Gómez Betancourt, Gonzalo; López, María PiedadCase INALDE-FBI002-ECorporate GovernanceJose Alberto Rueda Pinzon (48 years old), Jose Rueda and Sons S.A.S."s CEO, on February 2010 was in his office after an unlucky Sunday in his parents" home, where he had a discussion with his father, Mr. Jose. Jose Alberto meditated while was playing (Spiderman) in his computer with his feet on the table. Actually, he didn"t care the other office people notice this attitude. In that moment, his sister Claudia walked into his office, who asked the...
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