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    Boll & Branch

    Schlesinger, Leonard A. ; Martin, Mel

    • Reference: HBS-320052-E

    • Number of pages: 9

    • Geographic Setting: Canada;United States

    • Publication Date: Dec 2, 2019

    • Fecha de edición: Jan 9, 2020

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Retail trade

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    Description

    Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.

    Keywords

    Branding Brands Business Models Consumers Disruption Distribution channels Entrepreneurship General management Strategy Technology