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Facing Up to a Changing World
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Reference: ART-2076-E
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Number of pages: 8
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Geographic Setting: Brasil; China; Estados Unidos; Francia; Haití; Países Bajos
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Publication Date: Mar 15, 2012
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Source: IESE (España)
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Type of Document: Article
Description
How much time do you dedicate to thinking about the big issues that are likely to affect your personal and professional life in the next 20 years? If youre like many busy executives, not much. Yet with a global outlook arguably bleaker today than during the lowest point of the credit crunch, burying your head in the sand is no answer. Surely, it is better to face up to the big global trends looming on the horizon and figure out the best courses of action to take, based on sound evaluation of the underlying facts and in-depth consideration of possible outcomes. In this article, the author identifies 12 global trends that he feels will present considerable hurdles in the coming years. Then, he presents practical tools for plotting the major threats and maximizing the significant opportunities that are likely to have a direct bearing on your and your companys future wellbeing and prosperity.