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Otoyol Motor Company
Jim KayalarCase IVEY-9B09M053-EMarketing, Service and Operations Management, StrategyOtoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, ...Starting at €8.20
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Crocs (B): Hitting the Skids
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57B-EService and Operations ManagementThrough 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.Starting at €5.74
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Crocs (C ): Back from the Dead
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57C-EService and Operations ManagementIn 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.Starting at €8.20
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Everything is ConnectedL A New Era of Sustainability at Li & Fung
Lee, H; MelvinCase SGSB-GS87-EService and Operations ManagementLi & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution. LF managed the entire supply chain for retailers and brands around the world by working with a network of over 15,000 supplier companies in more than 40 economies in Asia, Europe, Africa, and the Americas. The company faced rising expectations on safety compliance, environment, social, and working stand...Starting at €8.20