Search results
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Riverside: The Acquisition of Euromed : Investment Process of a Private Equity
Martínez Abascal, Eduardo; Sagarra, MartíCase F-962-EFinanceIn December 2015, Riverside PE (private equity) had to present a blind offer for the acquisition of Euromed, together with the financing of the operation. Euromed produces active ingredients for medical use. Euromed enjoys a profitable niche (good margins), with few competitors, high barriers and promising growth opportunities. It has sales of around 43 million euros, with 300 clients in 35 countries.Starting at €8.20
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Ford España, S.A.: La planta de motores de Almusafes
Huete, Luis María; Luchi R.Case P-813Service and Operations ManagementLa principal planta de motores de Ford en Europa es pionera en la puesta en práctica de una metodología de mejora de procesos. El caso permite realizar un análisis en detalle de las distintas variables operativas del proceso, y de un enfoque de mejora del mismo que incluye actuaciones en las áreas de gestión de la calidad, mantenimiento, relación con proveedores, administración de materiales y diseño. El caso incluye Anexos que permiten un anális...Starting at €8.20
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O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar
Martins, Ramiro; Vilares Morgado, AndréCase AESE-M-A-687-PPMarketingEste caso está dividido em duas partes, A e B. A primeira deve ser distribuída aos alunos para estudo prévio, enquanto a segunda deve ser distribuída na aula.Na primeira parte, a situação é colocada no contexto e descrita. Os estudos de mercado qualitativos e quantitativos são apresentados, tal como as quatro decisões propostas. Na segunda parte do caso, encontramos um estudo adicional, a Análise Conjunta que permite uma avaliação destas quatro p...Starting at €5.74
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Vêgê (A) - Brand Repositioning in the Food Industry
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-876(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Starting at €8.20
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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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Riverside: The Acquisition of Euromed : Investment Process of a Private Equity (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Sagarra, MartíCase F-962-PBFinanceIn December 2015, Riverside PE (private equity) had to present a blind offer for the acquisition of Euromed, together with the financing of the operation. Euromed produces active ingredients for medical use. Euromed enjoys a profitable niche (good margins), with few competitors, high barriers and promising growth opportunities. It has sales of around 43 million euros, with 300 clients in 35 countries. This case is an updated version of the case ...Starting at €8.20
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Riverside: la compra de Euromed: Proceso inversor de una private equity
Martínez Abascal, Eduardo; Sagarra, MartíCase F-962FinanceEn diciembre de 2015 Riverside PE (private equity), tiene que presentar una oferta ciega para la adquisición de Euromed, junto con la financiación de la operación. Euromed produce ingredientes activos para uso médico. Euromed disfruta de un buen nicho rentable (buenos márgenes), con pocos competidores, altas barreras y prometedoras oportunidades de crecimiento. Ventas alrededor de 43 millones de euros, con 300 clientes en 35 países.Starting at €8.20
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Riverside: The Acquisition of Euromed : Investment Process of a Private Equity (Portuguese version, Portugal)
Martínez Abascal, Eduardo; Sagarra, MartíCase F-962-PPFinanceIn December 2015, Riverside PE (private equity) had to present a blind offer for the acquisition of Euromed, together with the financing of the operation. Euromed produces active ingredients for medical use. Euromed enjoys a profitable niche (good margins), with few competitors, high barriers and promising growth opportunities. It has sales of around 43 million euros, with 300 clients in 35 countries.Starting at €8.20
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Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-876-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Starting at €8.20
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Vêgê (B) - Extract from Qualitative Study of June 2006
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-877(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Starting at €5.74