Search results
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
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Carlos Ghosn: Hero or Villain
Andrea Santiago; Fernando Martin RoxasCase IVEY-9B19M092-EStrategyIn 2018, the acknowledged saviour of Nissan and the creator of the 19-year-old cross-shareholding Renault-Nissan alliance was accused by the Tokyo Prosecutors Office of understating his compensation and of using company resources for personal gain. The arrest of the former chairperson of Groupe Renault, Nissan Motor Co. Ltd., and Mitsubishi Motors brought to light weak governance practices at Nissan and challenged the state of the tripartite alli...Starting at €8.20
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L’Oseraie — Turnaround Challenge
Justin Paul; Marc Chaix; Shruti GuptaCase IVEY-9B11C018-EEntrepreneurship, Leadership and People Management, StrategyThis case deals with the challenges faced at L’Oseraie, a nursing home located in the northeast of France. The director of L’Oseraie had to meet her new boss and brief him on the organization’s challenges while offering suggestions. A key obstacle involved employee motivation and engagement, particularly after a recent absenteeism episode. Furthermore, the lack of health care staff in France meant that employees might need to be sourced from abro...Starting at €8.20
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Experience-Wine.com: The Monte Lauro Vineyards Story
Iris BerdrowCase IVEY-9B11M121-EEntrepreneurship, Leadership and People Management, StrategyAWARD WINNING CASE - This case won the Euro-Mediterranean Managerial Practices and Issues, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes an innovative business model offering wine and a French cultural experience to North Americans. Students are given an opportunity to learn about the challenges of reviving a 1,000-year-old chateau, farmhouse, and vineyard while building a viable wine expo...Starting at €8.20
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Total’s Carbon Capture and Storage Project at LACQ (A): Risk Opportunity in Public Engagement
Devin McDaniels; Frances BowenCase IVEY-9B10M105-ELeadership and People Management, Service and Operations Management, StrategyThis case series outlines the strategic choices facing Jean-Michel Gires, Total E&P France’s (TEPF) vice president of sustainable development, in designing and implementing a community engagement strategy. Case (A) begins with the approval of a pilot carbon capture and storage (CCS) system at TEPF’s Lacq facility in France, and outlines the strategic context for the community engagement process. Case (B) is positioned three years later.The case i...Starting at €8.20
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Socially Responsible Investment Funds in France: Regulations and Retail (A)
Diane-Laure Arjalies; Ken MarkCase IVEY-9B16N016-EFinance, StrategyIn 2012, the French government was faced with the challenge of setting the standards for socially responsible investment funds. A broader issue was the set of roles and responsibilities that regulators needed to take to ensure the best interest of society and the retail market. Retail consumers were different from institutional clients because they were numerous, they may not have had access to the same information available to more sophisticated...Starting at €8.20
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Burger King France: Acquiring the Quick Chain
Rozenn Perrigot; Cheryl R. BabcockCase IVEY-9B16M109-EEntrepreneurship, StrategyIn 2015, Burger King France operated 26 Burger King restaurants in France and had ambitious plans for growth. In a press release, Burger King France shareholders announced the projected acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a few other countries. Burger King France intended to gradually convert the Quick restaurants into Burger King restaurants—a move that would turn Burger King into the second-largest...Starting at €8.20
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Fnac-Darty Merger: From Bidding Wars to Entity Integration
Wiboon Kittilaksanawong; Hanna TayebCase IVEY-9B17M187-EEntrepreneurship, Finance, StrategyIn September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff I...Starting at €8.20
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Beautific: Sanofi's Initiative to Enter the 'Beauty Drinks' Market with Coca-Cola
Ali Taleb; Jon CapusCase IVEY-9B15M082-EStrategyIn 2012, Sanofi, a French pharmaceutical company, was considering forming a joint venture with the American soft drinks giant Coca-Cola to develop and commercialize a new line of beauty drinks, “Beautific,” which would provide health and beauty benefits to consumers. Rumours about the partnership in the press had been met with anger from Sanofi’s employees and skepticism from market analysts. It was unclear whether the initiative made sense from ...Starting at €8.20