Search results
-
Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
-
Reel Gardening: Pursuing a Social Mission through Market Mechanisms
Wiboon Kittilaksanawong; Marta PasztaCase IVEY-W25557-EEntrepreneurshipIn May 2021, Claire Reid, the founder of social enterprise start-up Reel Gardening, spoke about her ambitious ten-year plan to help secure nutritious food for impoverished people in South Africa and elsewhere in the world. Reel Gardening produced and sold a paper strip packed with seeds and fertilizer. Although the company had grown significantly, it had to manage the dual mission of social contribution and financial sustainability. The company h...Starting at €8.20
-
World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20