Search results
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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Diversey y la creación del 'Internet of Clean'
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202Information TechnologiesDiversey, un "proveedor global de soluciones de limpieza, saneamiento e higiene para empresas", ha implementado una nueva propuesta de valor en el marco de su transformación digital, pasando de un modelo de negocio pipeline a otro de plataforma basada en el conocimiento. Su viaje ha influido enormemente en el sector de la limpieza e higiene, que había quedado en gran medida al margen de la digitalización.Starting at €8.20
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Netflix: del "clicks and bricks" a la distribución digital de películas
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75Information Technologies, Innovation and Change, Service and Operations ManagementNetflix es un proveedor estadounidense de servicios de streaming a la carta y de alquiler de DVD por correo y con cuota fija. La compañía ha experimentado un éxito increíble desde sus comienzos en 1997. Durante 2010, sus ingresos aumentaron un 29% hasta los 2.160 millones de dólares y el precio de sus acciones subió un 219% hasta los 175,70 dólares. Eso también supuso una subida de 8 millones de suscriptores, llegando a un total de más de 20 mill...Starting at €8.20
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Alfie: Working Out a Virtual Fitness Concierge Platform
Camille GrangeCase IVEY-9B19E008-EEntrepreneurship, Information TechnologiesAlfie.fit (Alfie) was a Montreal-based consumer software technology start-up that offered a virtual fitness concierge service for time-strapped people who wanted to keep fit, no matter their busy schedule. The Alfie platform helped personal trainers and trainees connect and interact with each other and supported the management of the transaction between them. However, Alfie faced several challenges, including the common chicken-or-egg problem of ...Starting at €8.20
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Diversey and the Creation of the "Internet of Clean"
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-EInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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Isaac Park: A Crucible of Leadership
Gerard SeijtsCase IVEY-9B21C002-EInformation Technologies, Leadership and People ManagementIsaac Park was only six weeks into the role of leading all technology operations for Primal Leadership Solutions, a global leadership advisory organization that offered consulting services and executive recruitment. The lifeblood of the business was its dStarting at €8.20
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Broadband-X: Enterprise Resource Planning Implementation
Mustafa Fatih YegulExercise IVEY-9B20E021-EInformation TechnologiesBroadband-X, is a small-sized electronic contract manufacturing company. The company had been using QuickBooks accounting package and Excel sheets to manage its processes. As the company grew, Brian, the owner, noticed that the current model was not capabStarting at €8.20
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Cyber Attack at the University of Calgary
Naor Cohen; Catherine HeggerudCase IVEY-9B21E001-EInformation TechnologiesIn 2016, the University of Calgary (U of C) was celebrating its 50th anniversary with a variety of events, such as the Congress of the Humanities and Social Sciences, which brought visiting scholars from across the globe. At the same time, Alberta, ON, haStarting at €8.20
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment
Yasser Rahrovani; Cem TorunCase IVEY-9B21E005-EInformation Technologies, StrategyFollowing problems during the 2016 Iowa caucus, the Democratic National Committee mandated the Iowa Democratic Party (IDP) to publish raw vote totals for the upcoming 2020 Iowa caucus. This mandate coincided with the IDP’s shift for the 2020 caucus from a partnership with Microsoft, Inc. to one with a political consultancy, Shadow Inc., for developing a vote-recording application (app) - a partnership choice believed by many to have been politica...Starting at €8.20
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25509-EInformation Technologies, StrategyIn February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial IntelligeStarting at €8.20