Diversey and the Creation of the "Internet of Clean"

  • Reference: SI-202-E

  • Year: 2017

  • Number of pages: 16

  • Geographic Setting: Estados Unidos

  • Publication Date: Jul 25, 2018

  • Source: IESE (España)

  • Type of Document: Case

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Description

Diversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.

Keywords

a global commercial cleaning digitalization pipeline business platform business transformation journey