Diversey and the Creation of the "Internet of Clean"
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Reference: SI-202-E
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Year: 2017
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Number of pages: 16
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Geographic Setting: Estados Unidos
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Publication Date: Jul 25, 2018
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Source: IESE (España)
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Type of Document: Case
Diversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.