Search results
-
Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
-
NJOY, Inc.
Allison Johnson; Ramasastry ChandrasekharCase IVEY-9B15A032-EEntrepreneurship, MarketingNJOY, Inc., an electronic-cigarettes enterprise based in Phoenix, Arizona, conducted some Experiential Concept Tests (ETCs) on a sample size of 215 panelists. The sample included a mix of gender, age, education and income. It also included a mix of users and non-users of electronic cigarettes. In light of the consumer insights gained from the ETCs, NJOY Inc. wants to leverage the results to resolve three particular issues and pave the company’s w...Starting at €8.20
-
GM: The Opel Decision
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B10M022-EStrategyIn July 2009, General Motors Company (GM),the world's second largest automotive enterprise, has come out of a bankruptcy orchestrated by the U.S. federal government. Leaner and focused after a 40-day exercise, GM is still a long way from a full-fledged financial recovery. The company is under a mandate to concentrate first on its U.S. market. Its European subsidiary, which manufactures the Opel cars, has been struggling for nearly a decade. The b...Starting at €8.20
-
Xerox Innovation Group - From Products to Services
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B14M034-EStrategyThe world's leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across d...Starting at €8.20
-
Salesbrain LLC - B2B Communications
Dante Pirouz; Ramasastry ChandrasekharCase IVEY-9B12A005-EEntrepreneurship, Marketing, StrategyIn May 2010, the “chief pain officer” of SalesBrain, a neuroscience-based marketing research and coaching company located in California, has been approached for advice by the marketing head of Digital Technology International (DTI), a Utah-based provider of technology solutions for the global publishing industry. DTI has been struggling with communicating the core value proposition of its offerings to customers, including leading newspaper publis...Starting at €8.20
-
Security Breach at TJX
Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B08E003-ECorporate Governance, Information TechnologiesThe chief security officer of TJX Companies Inc. (TJX) faces a dilemma on his first day on the job. The company has discovered in December 2006, a computer intrusion dating back to 2005. There is an ongoing investigation, involving the Federal Bureau of Investigation (FBI) into the attacks. The company is also in the middle of several class action law suits over losses suffered by financial institutions due to breaches of customer privacy. The ch...Starting at €8.20
-
PNC Financial: Grow Up Great (A)
Marquis, Christopher; Rangan, V. Kasturi; Comings, AlisonCase HBS-409108-ELeadership and People ManagementIn 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented within PNC, and some of the key challenges and successes of the program during its first 5 years of operation. Key elements of the case are the process by which PNC decided to focus on...Starting at €8.20
-
Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00
-
VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiTeaching Note HBS-411076-ELeadership and People ManagementTeaching Note for 410006.Starting at €0.00
-
DuPont Sustainable Solutions (B): Becoming Independent
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B20M129-EEntrepreneurship, StrategyIn August 2019, the newly appointed chief executive officer of DSS was planning for his company’s future. He had two main questions to address: Having emerged from the shadow of DuPont, how should his new company be reorganized into an independent enterprise? As a stand-alone enterprise, would DSS gain credibility among its clients and employees?Starting at €5.74