Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Tektronix, Inc.: Global ERP Implementation (Spanish Version)
Austin, Robert D.; Nolan, Richard L.; Westerman, George; Cotteleer, MarkCase HBS-608S10Service and Operations ManagementExámenes de la aplicación de una solución de planificación de recursos empresariales (ERP) en los tres de sus divisiones de negocio globales de Tektronix. Este caso cuenta la historia de tres implementaciones, cada uno con su propio carácter y requisitos. gestores de Tektronix necesarios para sincronizar los requerimientos de cada división con la necesidad general de la compañía para estandarizar las prácticas comerciales y su deseo de adherirse ...Starting at €8.20
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CMM versus Agile: Methodology Wars in Software Development
Austin, Robert D.Case HBS-607084-EInformation TechnologiesA CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and agile methodologies, such as Kent Beck's eXtreme Programming.Starting at €8.20
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Enterprise Software Selection (Spanish version)
Austin, Robert D.; Sole, Deborah; Cotteleer, MarkCase HBS-606S14Information TechnologiesDescribes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business processes and information systems to meet the needs of a visionary procurement strategy. Central to this activity was the evaluation and selection of an enterprise software package and...Starting at €8.20
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Mathematics for Management Online Course: Statistics Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6019-ETeaching Note for 6007.Starting at €0.00
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Mathematics for Management Online Course: Probability Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6020-ETeaching Note for product 3350Starting at €0.00
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Quantitative Methods Online Course: Regression Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6024-ETeaching Note for 6012Starting at €0.00
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The iPhone at IVK
Nolan, Richard L.; Austin, Robert D.Case HBS-911413-EInformation TechnologiesThe CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platformStarting at €8.20
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Harley-Davidson Motor Co.: Enterprise Software Selection
Austin, Robert D.; Sole, Deborah; Cotteleer, MarkCase HBS-600006-EInformation TechnologiesDescribes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business processes and information systems to meet the needs of a visionary procurement strategy. Central to this activity was the evaluation and selection of an enterprise software package and...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20