Search results
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Intrapreneurship en Telefónica: Wayra, una compañía más rápida que el viento
de Ros, María del Mar; Prats, Mª JuliaCase E-162Entrepreneurship, Information Technologies, Innovation and ChangeWayra nació como una empresa independiente (100% capital de Telefónica) cuya misión era detectar el talento de los jóvenes emprendedores, desarrollar el ecosistema de emprendimiento local y, a la vez, intentar transformar la cultura corporativa. Si hasta ahora el equipo de Wayra había intentado ser impecable en su modo de actuar y no ser la excepción, ahora que dependían directamente del CEO y la organización tenía los ojos puestos en ellos, esa ...Starting at €8.20
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Ivor Spencer: Formación de mayordomos de talla mundial: La valoración de los intangibles
Mitchell, Jordan; Prats, Mª JuliaCase E-89Entrepreneurship, Service and Operations ManagementIvor Spencer, maestro de ceremonias de fama mundial y propietario de la escuela de mayordomos y secretarios personales Ivor Spencer, había oficiado más de 1.000 ceremonias de la familia real británica y había formado personalmente a más de 450 mayordomos. Desde 1981, Spencer venía gestionando la escuela, una sociedad limitada privada con un volumen de negocio de 152.266 libras esterlinas. Pero ahora, a sus 81 años, Spencer creía que era un moment...Starting at €8.20
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BrapoTech (A): Building to Scale: A small mobile solutions company must decide how to select a smart global destination
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-4-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase is about a small Portuguese start-up with a young founder directly out of University, which is focused on the rapidly expanding mobile market. The firm is developing innovative mobile solutions which large firms can use to do mobile business with their customers and offer them mobile applications and services (e.g. mobile banking). Within a short period of time, BrapoTech manages to work with the largest Portuguese firms in four di...Starting at €8.20
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Starting at €8.20
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BrapoTech (A): diseñando una estratégia de nacimiento: Una joven empresa de soluciones para telefonía móvil debe decidir cómo globalizarse de forma inteligente
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-4Entrepreneurship, Information Technologies, Innovation and ChangeEl caso se centra en una pequeña empresa portuguesa de reciente creación -cuyo joven fundador acaba de salir de la universidad- y centrada en el mercado en expansión de la telefonía móvil. La empresa desarrolla soluciones móviles innovadoras que pueden servir a las grandes empresas para hacer negocios con sus clientes y para ofrecerles aplicaciones y servicios de tecnología móvil (por ejemplo, en el ámbito de la banca). En un breve periodo de tie...Starting at €8.20
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CVO Group: la expansión europea
Mitchell, Jordan; Prats, Mª JuliaCase E-102Entrepreneurship, Service and Operations ManagementNorrie Sinclair, consejero delegado de CVO Group, una empresa de contratación de personal con sede en Budapest (Hungría) que opera en toda Europa del Este, está barajando dos tipos de expansión: una ampliación geográfica a Londres (Reino Unido) y una expansión hacia el alquiler de personal a través de la adquisición. En su búsqueda por un objetivo a adquirir, ha dado con Center Group, una empresa polaca dedicada al alquiler de personal y a la sub...Starting at €8.20
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Ivor Spencer: Putting a Price on Knowledge - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-9-EEntrepreneurship, Service and Operations ManagementAs of 2005, world-renowned toastmaster and butler trainer Ivor Spencer, aged 81, is trying to sell his business. His business derives revenues from five principal sources: a butler training school that runs six-week training sessions twice a year in London, England; agency fees by placing butler graduates in homes; a toastmaster training school that runs sessions once a year; customized courses for hotel and restaurant staff around the world; and...Starting at €0.00
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CVO Group: the European Expansion
Mitchell, Jordan; Prats, Mª JuliaCase E-102-EEntrepreneurship, Service and Operations ManagementNorrie Sinclair, CEO of CVO Group - a recruiting company based in Budapest, Hungary, with operations throughout Eastern Europe - is considering two types of expansion: geographic enlargement to London, UK and expanding into personnel leasing through acquisition. In his search for an acquisition target, he has come across Center Group, a company participating in both personnel leasing and payroll outsourcing in Poland. This case allows students t...Starting at €8.20
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Ivor Spencer: Putting a Price on Knowledge: The valuation of intangibles
Mitchell, Jordan; Prats, Mª JuliaCase E-89-EEntrepreneurship, Service and Operations ManagementIvor Spencer, a world-class toastmaster and owner of Ivor Spencer's School for Butlers and Personal Assistants, had officiated over 1,000 English royal events and had personally trained and placed over 450 butlers. Spencer had been operating the school since 1981. With turnover of his privately held limited liability firm of £152,266, Spencer, aged 81, believed that great opportunity existed to sell his trademarked name, the school's curriculum...Starting at €8.20
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Input-output Curves
Sabrià, Frederic; Prats, Mª JuliaTechnical Note PN-384-EService and Operations ManagementStarting at €8.20