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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaTeaching Note IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Johnson Controls International Plc: Managing Strategic Accounts - Teaching Plan
Michael TaylorTeaching Note IVEY-W25579-EMarketing, StrategyTeaching note for product W25578.Starting at €0.00
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Westridge Cabinets: The Account Management Decision - Teaching Note
Michael Taylor; Tatiana LevitTeaching Note IVEY-8B16A060-EMarketingTeaching Note for product 9B16A060.Starting at €0.00
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Racing into the Future: Strategic Marketing for the Regina Auto Racing Club - Teaching Note
Dwight Heinrichs; Chris Street; Michael TaylorTeaching Note IVEY-8B17A050-EMarketingTeaching note for product 9B17A050.Starting at €0.00
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonTeaching Note IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Starting at €0.00
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
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TELUS: The Public Mobile Brand Acquisition Decision
Michael Taylor; Brooke Cooper; Sarah DicksonCase IVEY-9B17A049-EMarketingIn 2014, TELUS Communications (TELUS) acquired Public Mobile Holdings Inc., a small, money-losing, wireless carrier that operated in the lower, price-sensitive tier of the market. TELUS had not previously competed in the lower tier of the market, which had a history of low revenues per customer and low customer retention. The director of Mobility Marketing at TELUS faced the decision of what to do with this newly acquired brand. He was considerin...Starting at €8.20