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- Article
Bringing Customers into the Boardroom
Collection: HBSP (USA)Ref.: HBS-R0411D-EPublished: Nov 1, 2004Format: PDFPages: 10Language: English - Teaching Note
Teach For China and the Chinese Nonprofit Sector, Teaching Note
Collection: HBSP (USA)Ref.: HBS-314129-EPublished: Apr 23, 2014Format: PDFPages: 4Language: English - Case
O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar
Collection: AESE (Portugal)Ref.: AESE-M-A-687-PPPublished: Mar 31, 2007Reviewed: Mar 31, 2007Format: PDFPages: 2Language: Portuguese Portugal - Case
Vêgê (A) - Brand Repositioning in the Food Industry
Collection: AESE (Portugal)Ref.: AESE-M-A-876(I)-EPublished: Apr 30, 2009Reviewed: Jul 31, 2009Format: PDFPages: 28Language: English - Case
The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Collection: AESE (Portugal)Ref.: AESE-M-A-686(I)-EPublished: Mar 31, 2007Reviewed: Oct 31, 2008Format: PDFPages: 25Language: English - Case
Rewarding Loyalty (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S16Published: Mar 10, 2006Reviewed: Sep 27, 2001Format: PDFPages: 21Language: Spanish - Case
Fiyta--The Case of a Chinese Watch Company
Collection: HBSP (USA)Ref.: HBS-308025-EPublished: Aug 9, 2007Reviewed: Mar 7, 2008Format: PDFPages: 19Language: English - Teaching Note
Measuring Marketing Performance, Teaching Note
Collection: HBSP (USA)Ref.: HBS-507056-EPublished: Jan 31, 2007Format: PDFPages: 9Language: English - Case
From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China
Collection: HBSP (USA)Ref.: HBS-314053-EPublished: Mar 14, 2014Reviewed: Jan 6, 2017Format: PDFPages: 22Language: English - Teaching Note
From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China, Teaching Note
Collection: HBSP (USA)Ref.: HBS-314130-EPublished: Apr 15, 2014Format: PDFPages: 4Language: English