Search results
- Article
Bringing Customers into the Boardroom
Collection: HBSP (USA)Ref.: HBS-R0411D-EPublished: Nov 1, 2004Format: PDFPages: 10Language: English - Book Chapter
Use Teams and Other Routes to Silo Linking: CMO Strategies for Facilitating Silo Cooperation
By Aaker, DavidCollection: HBSP (USA)Ref.: HBS-6282BC-EPublished: Oct 21, 2008Format: PDFPages: 32Language: English - Book Chapter
Adapt the Master Brand to Silo Markets: Developing a Master Brand Strategy
By Aaker, DavidCollection: HBSP (USA)Ref.: HBS-6284BC-EPublished: Oct 21, 2008Format: PDFPages: 25Language: English - Book Chapter
Find the Right Role and Scope: The CMO's New Job Description
By Aaker, DavidCollection: HBSP (USA)Ref.: HBS-6301BC-EPublished: Oct 21, 2008Format: PDFPages: 29Language: English - Case
O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar
Collection: AESE (Portugal)Ref.: AESE-M-A-687-PPPublished: Mar 31, 2007Reviewed: Mar 31, 2007Format: PDFPages: 2Language: Portuguese Portugal - Case
Vêgê (A) - Brand Repositioning in the Food Industry
Collection: AESE (Portugal)Ref.: AESE-M-A-876(I)-EPublished: Apr 30, 2009Reviewed: Jul 31, 2009Format: PDFPages: 28Language: English - Case
The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Collection: AESE (Portugal)Ref.: AESE-M-A-686(I)-EPublished: Mar 31, 2007Reviewed: Oct 31, 2008Format: PDFPages: 25Language: English - Case
Rewarding Loyalty (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S16Published: Mar 10, 2006Reviewed: Sep 27, 2001Format: PDFPages: 21Language: Spanish - Book Chapter
Gain Credibility and Buy-In: CMO Strategies for Facilitating Silo Cooperation
By Aaker, DavidCollection: HBSP (USA)Ref.: HBS-6281BC-EPublished: Oct 21, 2008Format: PDFPages: 24Language: English - Book Chapter
Prioritize Brands in the Portfolio: Developing a Brand Portfolio Strategy in a Silo Environment
By Aaker, DavidCollection: HBSP (USA)Ref.: HBS-6288BC-EPublished: Oct 21, 2008Format: PDFPages: 29Language: English