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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Rebuilding Aceh: Indonesia's BRR Spearheads Post-Tsunami Recovery
Giles, David; Howitt, ArnoldCase HBS-HKS785-EEconomicsThe December 26, 2004, Indian Ocean tsunami caused tremendous damage and suffering on several continents, with Indonesia's Aceh Province (located on the far northern tip of Sumatra Island) experiencing the very worst. In the tsunami's wake - and with offers of billions of dollars of aid coming from all corners of the globe- the Indonesian government faced the daunting task of implementing a massive recovery effort that could meet the expectations...Starting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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Confronting a Pandemic in a Home Rule State: The Indiana State Department of Health Responds to H1N1
Giles, David; Howitt, ArnoldCase HBS-HKS728-EEconomicsWhen Indiana State Health Commissioner Dr. Judy Monroe learned of the emergence of H1N1 (commonly referred to as "Swine Flu") in late April 2009, she had to quickly figure out how to coordinate an effective response within her state's highly balkanized public health system, in which more than 90 local health departments wielded considerable autonomy. Over the next several months, she would come to rely heavily on relationships she had worked hard...Starting at €8.20
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The Deepwater Horizon Oil Spill: The Politics of Crisis Response (B)
Giles, David; Howitt, Arnold; Leonard, DutchCase HBS-HKS740-EEconomicsFollowing the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain the enormous amount of oil spreading across the Gulf of Mexico. Attracting intense public attention and, eventually, widespread criticism, the response adhered to the Oil Pollution Act of 1990, a federal law that the crisis would soon reveal was not well understood - or even accepted - by all r...Starting at €5.74
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Health Care Reform in Massachusetts: Impacts on Public Health
Howitt, Arnold; Weeks, JenniferCase HBS-HKS762-EEconomicsIn 2006, with healthcare costs and the number of uninsured rising, Massachusetts passed landmark legislation that aimed to provide health insurance to everyone in the state. A product of bipartisan collaboration between a legislature dominated by Democrats and a Republican governor, the law contained several major innovations, including: mandates requiring residents to purchase health insurance and businesses to contribute toward employees' healt...Starting at €8.20
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Rebuilding Aceh: Epilogue
Giles, David; Howitt, ArnoldCase HBS-HKS786-EEconomicsSupplement for HKS785.Starting at €8.20