Search results
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El imperativo de la sustentabilidad
Lubin, David A.; Esty, Daniel C.Article HBS-R1005AService and Operations ManagementLos ejecutivos saben que la forma en que responden al reto de la sostenibilidad afectará profundamente a la competitividad de sus organizaciones - y tal vez incluso su supervivencia. Sin embargo, la mayoría están luchando con la forma de integrar los esfuerzos ambientales en sus estrategias de negocio. Muchos tienen una mezcolanza de las iniciativas verdes, pero sin visión o plan general. El problema no es que no ven la sostenibilidad como una cu...Starting at €8.20
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Global Knowledge Management at Danone (A) (Abridged)
Edmondson, Amy C.; Lane, DavidCase HBS-613003-EService and Operations ManagementThis case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assessed the company's knowledge-sharing tools and considers his options going forward. Through informal knowledge marketplaces and sharing networks, Danone had helped managers connect with each other and share good practices peer-to-peer, rather than relying on traditional hierar...Starting at €8.20
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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCase HBS-616003-EService and Operations ManagementShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Starting at €8.20
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCase HBS-617013-EService and Operations ManagementThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Starting at €8.20
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Apple Bets on Augmented Reality
McDonald, Rory; Lane, David; Martin, MelCase HBS-621007-EService and Operations ManagementIn 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpectStarting at €8.20
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The U.S. Home Improvement Sector in 2020
Alvarez, Jose Luis; Lane, DavidCase HBS-521032-EService and Operations ManagementProvides an overview of the U.S. home improvement sector in 2020, reviewing sources of growth in the decade ending in 2020, with special attention to the impact of COVID-19 on market leaders Home Depot and Lowe's and the spike in online revenues for both. Also noted are ongoing supply chain and efficiency improvements at Home Depot, and ongoing turnaround efforts by African American CEO Marv Ellison at Lowe's.Starting at €8.20
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eBay Partner Network (A)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910008-EService and Operations ManagementeBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affili...Starting at €8.20
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eBay Partner Network (C)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910012-EService and Operations ManagementSupplements the (A) case.Starting at €5.74
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eBay Partner Network (A), (B), (C), and (D), Teaching Note
Edelman, Benjamin; Larkin, Ian I.Teaching Note HBS-910025-EService and Operations ManagementTeaching Note for 910008, 910009, and 910012.Starting at €0.00
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The Sustainability Imperative
Lubin, David A.; Esty, Daniel C.Article HBS-R1005A-EService and Operations ManagementExecutives know that how they respond to the sustainability challenge will profoundly affect the competitiveness of their organizations - and perhaps even their survival. Yet most are struggling with how to integrate environmental efforts into their core business strategies. Many have a hodgepodge of green initiatives but no overarching vision or plan. The problem is not that they don't see sustainability as a strategic issue. Rather it's that th...Starting at €8.20