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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20
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Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Stremersch, Stefan; Bellezza, SilviaTeaching Note MT-31-EMarketing, Service and Operations ManagementThe Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.Starting at €0.00
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Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stremersch, Stefan; Bellezza, SilviaCase M-1227-EMarketing, Service and Operations ManagementCaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as "body-shopping"). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT projects,...Starting at €8.20
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Hongxuan Agriculture: Innovations in the Value Chain - Teaching Note
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenTeaching Note IVEY-8B19D009-EService and Operations ManagementTeaching note for product 9B19D009.Starting at €0.00