Search results
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PPG: Developing a Self-Directed Work Force (A) (Spanish Version)
Garvin, David A.; Klein, NormanCase HBS-609S15Service and Operations ManagementPPG ha construido una planta de vidrio del estado de la técnica en Berea, Kentucky. La planta está persiguiendo el objetivo de una "fuerza de trabajo autodirigido." El caso describe el progreso hasta la fecha y los problemas no resueltos de gestión. Estos incluyen preguntas sobre rotación de turnos, las oportunidades de promoción, evaluación y supervisión de los empleados, el papel de los empleados en el establecimiento de la política, y si es o ...Starting at €8.20
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Administration: Organizing and Governing Innovation
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3446BC-EService and Operations ManagementInnovation isn't just hoping for serendipity and counting on random inspirations--innovation can be managed as a process. Organizational decisions therefore must be made for innovation processes, and yet too often companies fail to make them. As a result, their decisions end up being made informally--if at all. This chapter focuses on four critical decisions that should shape the organization and governance of your innovation process. This chapte...Starting at €8.20
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Introduction: Innovation Tournaments Help to Identify Exceptional Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3418BC-EService and Operations ManagementIn the game of innovation, no bet comes with a guarantee--there will always be risk involved. But that doesn't mean you can't become a better player by shifting the odds in your favor. Although some individual innovations can have fantastic returns, simply spending more on innovation overall won't necessarily lead to increased profits. A tool called the "return curve" will help you see the differences between marginal innovation opportunities and...Starting at €8.20
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Short-Term Profitability: Analyzing Near-Horizon Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3442BC-EService and Operations ManagementInnovation aims to create exceptional value. Deciding which of your opportunities is truly exceptional is thus a critical element of the innovation process. In the early rounds of an innovation tournament, opportunities with the most promise are identified subjectively, but in the later rounds, when the field of opportunities has narrowed, you should augment and enhance your subjective judgments with quantitative analysis. This chapter provides t...Starting at €8.20
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Interdependence: Forming Opportunity Portfolios--Understanding Innovations in Context
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3443BC-EService and Operations ManagementYou can't maximize the success of a soccer team by hiring the best individual players. Similarly, you don't obtain the best innovation portfolio by picking those opportunities that are--in isolation--the most valuable. Considering each opportunity independently and simply selecting the most valuable ones fails because of interdependencies among them. Portfolio management, therefore, is about understanding interdependencies. This chapter introduce...Starting at €8.20
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Long-Term Profitability: Managing Far-Horizon Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3444BC-EService and Operations ManagementThe probability of success for a far-horizon innovation is low; when you're operating at innovation's frontiers, big risks will always plague you. The question for innovators isn't how to preclude them--it's which ones you should take and how to maximize your chances of success while minimizing the costs of failure. Far-horizon opportunities may not be right for every company, but this chapter will help you define your innovation frontier and red...Starting at €8.20
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Structure: Shaping the Innovation Funnel--Designing Innovation Tournaments That Will Work for Your Business
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3445BC-EService and Operations ManagementOrganizations use innovation tournaments to narrow a pool of many opportunities down to the exceptional few that can become profitable innovations. The authors offer a funnel as a useful representation of this process. As you consider the shape of your company's funnel, you should ask yourself: how wide should its mouth be? How many raw opportunities should be considered for every innovation launch to market? How aggressively should the neck of t...Starting at €8.20
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Tournaments 201: An Innovator's Guide to Getting Started
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3447BC-EService and Operations ManagementEveryone wants their organizations to be more innovative. This desire, however, is hard to turn into action. Organizations tend to follow a similar pattern, improving performance by progressing along a common path. In this chapter, the authors introduce an innovation maturity model consisting of five levels--a path toward achieving innovation excellence--and outline next steps for both organizations just starting out and those that are more matur...Starting at €8.20
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Britishs Airways: Utilizar los sistemas de información para ofrecer un mejor servicio al consumidor
Sasser, W. Earl, Jr.; Klein, NormanCase HBS-302S02Service and Operations ManagementExplora los usos de la tecnología de escaneado, software interactivo, y bases de datos de gran alcance para ayudar a los representantes relación con el cliente en la resolución de quejas de los clientes. alianzas competitivas en los mercados internacionales se observan, pero la atención se centra en el compromiso que evoluciona a servicio al cliente y las medidas, la tecnología y la economía que entran en juego para recuperar los clientes que se ...Starting at €8.20
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The Age of Continuous Connection
Siggelkow, Nicolaj; Terwiesch, ChristianArticle HBS-R1903C-EService and Operations ManagementThanks to technologies that enable constant, customized interactions, businesses are building deeper ties with their customers. Firms can now address customer needs the moment they arise--and sometimes even earlier. By employing "connected strategies," companies are dramatically improving their customers' experiences, boosting their own operational efficiencies, and gaining competitive advantage. In their research the authors have identified four...Starting at €8.20