Search results
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Nokia: From In-house to Joint R&D
Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M114-EEntrepreneurship, Service and Operations Management, StrategyThis case describes the organizational and strategic challenges of outsourcing research and development (R&D) activities from Denmark to China. Nokia Denmark was founded in 1996 as a subsidiary of the Nokia Corporation and contained the largest Nokia R&D unit, concentrating on the development of mobile phones, outside Finland. In 2007, Nokia Denmark received instructions from corporate headquarters to drastically increase the number of mobile pho...Starting at €8.20
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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20
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Vestas Wind Systems A/S - Exploiting Global R&D Synergies
Torben Pedersen; Marcus Moller LarsenCase IVEY-9B09M079-EEntrepreneurship, Service and Operations Management, StrategyWith a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with...Starting at €8.20
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El imperativo de la sustentabilidad
Lubin, David A.; Esty, Daniel C.Article HBS-R1005AService and Operations ManagementLos ejecutivos saben que la forma en que responden al reto de la sostenibilidad afectará profundamente a la competitividad de sus organizaciones - y tal vez incluso su supervivencia. Sin embargo, la mayoría están luchando con la forma de integrar los esfuerzos ambientales en sus estrategias de negocio. Muchos tienen una mezcolanza de las iniciativas verdes, pero sin visión o plan general. El problema no es que no ven la sostenibilidad como una cu...Starting at €8.20
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Deaconess-Glover Hospital (B) (Spanish version)
Spear, Steven J.; Kenagy, JohnCase HBS-607S17Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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Process Improvement Template (Spanish Version)
Spear, Steven J.Case HBS-607S21Service and Operations ManagementLos gerentes a menudo se enfrentan con el reto de mejorar los procesos de negocio críticos para que sus esfuerzos no son meramente ad hoc. Esta nota se proporciona una plantilla en la que los esfuerzos de mejora se convierten de esfuerzos no estructurados a buena fe, los experimentos con pruebas de hipótesis que conducen no sólo a la mejora de procesos, sino a la creación de una comprensión más amplia y más profunda de cómo funciona el proceso. E...Starting at €8.20
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The Sustainability Imperative
Lubin, David A.; Esty, Daniel C.Article HBS-R1005A-EService and Operations ManagementExecutives know that how they respond to the sustainability challenge will profoundly affect the competitiveness of their organizations - and perhaps even their survival. Yet most are struggling with how to integrate environmental efforts into their core business strategies. Many have a hodgepodge of green initiatives but no overarching vision or plan. The problem is not that they don't see sustainability as a strategic issue. Rather it's that th...Starting at €8.20
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Deaconess-Glover Hospital (A) (Spanish version)
Spear, Steven J.; Kenagy, JohnCase HBS-607S18Service and Operations ManagementNarra los esfuerzos iniciales para enseñar una organización de salud para administrar en sí de acuerdo con los principios del Sistema de Producción Toyota (TPS). Describe la decisión y dilemas que surgieron a partir del experimento aplicación. Se basa en una investigación anterior Bowen y de Spear en localizaciones industriales. Encontraron que el TPS es un enfoque integrado para el diseño, haciendo, y mejorar el trabajo de las personas individua...Starting at €8.20
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Lego Group: An Outsourcing Journey
Marcus Moller Larsen; Torben Pedersen; Dmitrij SlepniovCase IVEY-9B10M094-EService and Operations Management, StrategyThe last year's rather adventurous journey from 2004 to 2009 had taught the fifth-largest toy-maker in the world - the LEGO Group - the importance of managing the global supply chain effectively. In order to survive the largest internal financial crisis in its roughly 70 years of existence, the management had, among many initiatives, decided to offshore and outsource a major chunk of its production to Flextronics. In this pursuit of rapid cost-cu...Starting at €8.20
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Green Rules to Drive Innovation
Esty, Daniel C.; Charnovitz, SteveArticle HBS-R1203L-EService and Operations ManagementIncoherent U.S. energy and climate policies have cast a pall over the entire economy and are putting U.S. companies at a serious global disadvantage. The authors offer 10 prescriptions for reforms, two of which they describe in detail. First, they argue that the U.S. should impose a gradually increasing carbon charge; this would help internalize environmental costs, drive investment in energy efficiency, encourage innovation in renewable power, a...Starting at €8.20