Search results
-
Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Stremersch, Stefan; Bellezza, SilviaTeaching Note MT-31-EMarketing, Service and Operations ManagementThe Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.Starting at €0.00
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TN-EService and Operations ManagementTeaching Note for the product OM-1708Starting at €0.00
-
The New War of the Currents: The Race to Win the Electric Vehicle Market - Teaching Note
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitTeaching Note DARDEN-OM-1709TN-EService and Operations ManagementTeaching Note for product OM-1709Starting at €0.00
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertCase DARDEN-OM-1708-EService and Operations ManagementN95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus’s contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person’s body and causes difficulties in breathing. COVID-19 is a neStarting at €8.20
-
The New War of the Currents: The Race to Win the Electric Vehicle Market
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitCase DARDEN-OM-1709-EService and Operations ManagementThe automobile industry is going through a dramatic change as electric vehicles (EVs) rapidly gain in popularity. Two companies in particular have dominated the EV market over the last decade: Tesla and Nissan. However, Nissan, despite its global presence and production capability, has lost significant market share to Tesla. Going forward, the company’s operational and strategic decisions are vital to its success in the EV market. Tesla, on the...Starting at €8.20
-
Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20
-
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stremersch, Stefan; Bellezza, SilviaCase M-1227-EMarketing, Service and Operations ManagementCaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as "body-shopping"). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT projects,...Starting at €8.20
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TNService and Operations ManagementTeaching note for product OM-1708Starting at €0.00