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American Express: Bank 2.0
Fairchild, Gregory B.; Thomas-Kennedy, JackieCase DARDEN-S-0242-EStrategyIn June 2011, American Express announced the formation of a new group, Enterprise Growth (EG). EG was designed to challenge existing credit and charge business models and extend American Express's leadership into the world of digital and mobile forms of payment through the use of software platforms and mobile apps. Alpesh Chokshi, president of EG, and Wesley Wright, product development leader, were well aware of the magnitude of the potential...Starting at €8.20