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An Introduction to Decision Trees (Portuguese Version, Brazil)
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278-PBDecision AnalysisWhen facing a complex decision, the structure of the problem is oftentimes not obvious. A decision diagram can help the decision-maker understand the nature of the problem he or she is facing and evaluate the impact of risk on the final decision. It also allows us to carry out a sensitivity analysis, which investigates how sensitive our initial decision is to small changes in the relevant parameters.Starting at €8.20
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Recupera, S.A.
Pancorvo, JorgeCase PAD-P-C-343Service and Operations ManagementDardo López-Dolz, propietario del negocio y persona emprendedora, afronta varias decisiones para conseguir que su empresa siga creciendo. Sin embargo, la naturaleza del servicio parte de una anomalía de las transacciones de compraventa: un deudor que no cumple sus obligaciones según lo convenido. La demanda tiene un comportamiento irregular, con expedientes de cobranza que varían según cada caso, y con exigencias operativas distintas por cad...Starting at €8.20
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Excel Tips for Advanced Users
de Santiago, RafaelTechnical Note ADN-281-EDecision Analysis, FinanceThis technical note is meant to enhance the reader's ability to build Excel models or to use those developed by colleagues, clients, financial institutions or other parties. It is not an introduction to Excel (a working knowledge of the software is assumed throughout). This document cannot substitute practice. Mastering the use of Excel is a skill and, as is the case with any other type of applied knowledge, it is not enough to understand the con...Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
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Introducción a los árboles de decisión
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278Decision AnalysisCuando se afronta una decisión compleja, la estructura del problema no siempre resulta obvia. Un diagrama de decisión puede ayudar a la persona encargada de la toma de decisiones a comprender la naturaleza del problema al que se enfrenta y evaluar el impacto del riesgo en la decisión final. También nos permite llevar a cabo un análisis de sensibilidad, con el que podemos evaluar la susceptibilidad de nuestra decisión inicial a pequeños cambios en...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Abby Falik at Global Citizen Year
Kaplan, Robert Steven; Barley, LaurenCase HBS-415052-ELeadership and People ManagementAbby Falik, founder and CEO of Global Citizen Year (GCY), quickly read through the most recent news updates regarding the Ebola crisis in West Africa as she prepared for her board call on July 31, 2014. Based in Oakland, California, GCY was a five-year-old not-for-profit with a fiscal year (FY) 2015 budget of $3.5 million. Its mission was to make it much more the norm for graduating high school students in the U.S. to choose a "bridge year." GCY ...Starting at €8.20