Search results
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Recupera, S.A.
Pancorvo, JorgeCase PAD-P-C-343Service and Operations ManagementDardo López-Dolz, propietario del negocio y persona emprendedora, afronta varias decisiones para conseguir que su empresa siga creciendo. Sin embargo, la naturaleza del servicio parte de una anomalía de las transacciones de compraventa: un deudor que no cumple sus obligaciones según lo convenido. La demanda tiene un comportamiento irregular, con expedientes de cobranza que varían según cada caso, y con exigencias operativas distintas por cad...Starting at €8.20
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Fresh Connections (Spanish Version)
West, Jonathan; Harmeling, Susan S.; Kasper, Christian G.Case HBS-607S02Service and Operations ManagementMary Alice McKenzie se enfrenta a numerosos problemas en el crecimiento de su negocio de alimentos frescos preparados a base de Vermont. Ella tiene que hacer frente a problemas operacionales inmediatas - como los cuellos de botella y las decisiones de equipo de capital -, así como decidir sobre una posición estratégica a largo plazo. Este caso se investiga cómo se puede estructurar sus operaciones de hoy en día para aprovechar el crecimiento cont...Starting at €8.20
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Rise of Kmart Corporation 1962-1987 (Spanish Version)
Wells, John R.; Haglock, TravisCase HBS-716S04StrategySigue el desarrollo de la cadena de tiendas de descuento Kmart desde su creación en 1961 hasta su pico en 1990 y examina la contribución de cada director ejecutivo de Kmart para el éxito de la cadena. En paralelo, compara el rendimiento de Wal-Mart durante el mismo período a lo largo de una serie de dimensiones financieras y estratégicas.Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Case HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Starting at €8.20
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The Quiet Ascension of LA Fitness
Wells, John R.; Ellsworth, GabrielCase HBS-717424-EStrategyIn 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held company revealed little about its future plans or its operations, leading one journalist to write of "the quiet ascension of LA Fitness." However, it continued to expand aggressively...Starting at €8.20
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Clear Channel (A): The Rise, 1972-2003
Wells, John R.; Ellsworth, GabrielCase HBS-717476-EStrategyAt the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with sales of $3.7 billion and EBITDA of $1.6 billion. Clear Channel Outdoor was the largest outdoor advertiser in the world, with revenues of $2.2 billion generating EBITDA of $581 milli...Starting at €8.20
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Cantel Medical
Wells, John R.; Ellsworth, GabrielCase HBS-717482-EStrategyCantel Medical Corporation provided infection prevention and control products and services for patients, caregivers, and other healthcare providers. In 2016, Cantel generated sales of $665 million and net profits of $60 million, double the levels of five years earlier. Chief Executive Officer J rgen B. Hansen, appointed on August 1, 2016, was aiming to double the size of the business again. Cantel operated in three major vertical market segments...Starting at €8.20