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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: pdfPages: 8Language: English - Case
Recupera, S.A.
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-P-C-343Published: Jan 4, 1998Reviewed: Jan 4, 1998Format: pdfPages: 7Language: Spanish - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: pdfPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: pdfPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: pdfPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: pdfPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: pdfPages: 15Language: English - Book Chapter
Taking Stock: Generation X Today--Making the Most of Your Position in the Workplace
Collection: HBSP (USA)Ref.: HBS-5679BC-EPublished: Jan 5, 2010Format: pdfPages: 27Language: English - Book Chapter
Trading Up: Making the Organization You Work for Work for You--Turning Generation X into Generation Success
Collection: HBSP (USA)Ref.: HBS-5680BC-EPublished: Jan 5, 2010Format: pdfPages: 44Language: English - Book Chapter
Shared Views and Common Choices: Who Is Generation Y, and What Does that Mean for Your Career
Collection: HBSP (USA)Ref.: HBS-7813BC-EPublished: Nov 3, 2008Format: pdfPages: 22Language: English