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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Recupera, S.A.
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-P-C-343Published: Jan 4, 1998Reviewed: Jan 4, 1998Format: PDFPages: 7Language: Spanish - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Article
What Makes an Effective Executive (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0406CPublished: Jun 1, 2004Reviewed: Jan 7, 2003Format: PDFPages: 6Language: Spanish - Article
Managing Oneself (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0501KPublished: Jan 1, 2005Reviewed: Dec 5, 2003Format: PDFPages: 9Language: Spanish - Case
Market Research for a New Product Introduction (Brief Case) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-412S05Published: Dec 24, 2009Format: PDFPages: 16Language: Spanish