Search results
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Recupera, S.A.
Pancorvo, JorgeCase PAD-P-C-343Service and Operations ManagementDardo López-Dolz, propietario del negocio y persona emprendedora, afronta varias decisiones para conseguir que su empresa siga creciendo. Sin embargo, la naturaleza del servicio parte de una anomalía de las transacciones de compraventa: un deudor que no cumple sus obligaciones según lo convenido. La demanda tiene un comportamiento irregular, con expedientes de cobranza que varían según cada caso, y con exigencias operativas distintas por cad...Starting at €8.20
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Passive Management of Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-503-EFinanceIn this technical note we give a general overview of passive management of fixed income portolios, that is, management designed to replicate the market average return rather than trying to beat it. In the first section we look at the main types of passive strategies. After that, we explain in detail how guaranteed funds are created and managed.Starting at €8.20
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Hedging Fixed Income Portfolios with Futures
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-499-EFinanceIn this note we shall see how a bond portfolio can be hedged using bond futures. We shall study the general principles of hedging, and then the specific steps involved in implementing a hedge. Lastly, we shall point out some hedging errors.Starting at €8.20
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Managing Credit Risk in Fixed Income Portfolios
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-501-EFinanceStarting at €8.20
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Debt Markets
Guasch J.; Martínez Abascal, Eduardo; Simon, JanTechnical Note FN-490-EFinanceThis technical note presents an idea of what the debt market is. It describes the public debt issued by the central governments of each country, the non-governmental bonds, the supranational organisms, the debt issued by government agencies, the debt issued by companies with credit rating, asset securitization and the debt issued by companies without credit rating. Finally, the credit qualifications, or "ratings",of the debt in the long term ar...Starting at €8.20
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Money Markets
Guasch J.; Martínez Abascal, EduardoTechnical Note FN-489-EFinanceStarting at €8.20
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Miguel Castaño at Seat
Montoliu, A.; Ballabriga, A.; Torrents J.; Guasch J.; Heukamp, FranzCase AD-286-EDecision Analysis, EconomicsSales forecast for a car sector based on past sales and related macroeconomic data.Starting at €8.20
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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Quelch, John A.; Rodriguez, MargaretCase HBS-515050-EMarketingIn October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion sales worldwide in 2013. The new toothpaste was clinically proven to reduce and prevent cavities more effectively than toothpaste with the same level of fluoride alone. All maj...Starting at €8.20
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Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S26MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Starting at €8.20