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- Technical Note
Brand Purpose
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1016-EPublished: Aug 20, 2021Format: pdfPages: 14Language: English - Case
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1019-EPublished: Sep 3, 2021Reviewed: Feb 14, 2022Format: pdfPages: 17Language: English - Case
Recupera, S.A.
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-P-C-343Published: Jan 4, 1998Reviewed: Jan 4, 1998Format: pdfPages: 7Language: Spanish - Exercise
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0887-EPublished: Oct 19, 2015Reviewed: Aug 13, 2018Format: pdfPages: 3Language: English - Technical Note
Developing a Superior Creative Brief
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0891-EPublished: Nov 2, 2016Reviewed: Sep 21, 2018Format: pdfPages: 21Language: English - Exercise
Exercise: Creating a Model of Consumer Behavior
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893-EPublished: Dec 19, 2016Format: pdfPages: 3Language: English - Case
Positioning Carly Fiorina in 2016: The Citizen Leader
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0896-EPublished: Jun 11, 2015Format: pdfPages: 17Language: English - Case
David's Bridal: Customer Relationship Management in the Digital Age
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: pdfPages: 20Language: English - Case
Buick at a Crossroads: Building Brand Momentum
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907-EPublished: Aug 2, 2016Reviewed: Apr 18, 2022Format: pdfPages: 27Language: English - Teaching Note
Exercise: Creating a Model of Consumer Behavior - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893TN-EPublished: Dec 19, 2016Format: pdfPages: 15Language: English